Digital Marketing and AI Internship

  • Intern

Company Description

Join Our Journey

Intern with Italian Itinerary! Are you passionate about travel, Italian culture, and the transformative power of immersive experiences? Look no further! Italian Itinerary, a premier travel design consultancy, invites talented interns to join our team.

Who We Are

Italian Itinerary specializes in crafting bespoke Italian experiences that transcend the ordinary. Led by Linda Somma, our team brings together expertise in event organization, production travel logistics, and a deep-seated passion for all things Italian – from slow food to vibrant folklore. We're dedicated to showcasing the rich tapestry of Italian culture through meticulously designed itineraries that captivate and inspire.

Our Mission

At Italian Itinerary, we're more than just a consultancy; we're a movement. With a commitment to #slowtravel and #slowfood, we advocate for immersive experiences that foster meaningful connections and lasting memories. Our mission is to redefine travel, one personalized journey at a time, by providing authentic, curated experiences that capture the essence of Italy.

Job Description

Join us and gain hands-on experience in digital marketing, AI-driven innovation, and web design. As an intern, you'll have the opportunity to assist with digital marketing campaigns, search engine marketing, and leveraging cutting-edge technology to shape the future of travel. Under the mentorship of industry experts, you'll play a vital role in creating unforgettable experiences and shaping the future of travel.

Job Description

Italian Itinerary is offering a dynamic internship opportunity for undergraduate and graduate students passionate about digital marketing, AI integration, and the travel design industry. This role presents a chance to delve into the vibrant landscape of Italian travel design while gaining practical experience and expanding skill sets.

Role Overview:

The Digital Marketing and AI Intern will merge responsibilities from both the digital marketing and AI domains, focusing on enhancing Italian Itinerary's online presence, exploring AI-driven strategies, conducting marketing analytics, and contributing to brand identity development.

 

Primary Duties & Responsibilities:

  1. Digital Marketing Campaigns:
    1. Set up and optimize advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
    2. Utilize marketing analytics tools to track campaign performance and make data-driven decisions.
  2. Search Engine Marketing (SEM):
    1. Perform PPC, SEO, SEA, CRO, and keyword research to drive organic and paid traffic to Italian Itinerary's digital platforms.
  3. Web Design:
    1. Update the WordPress website as necessary.
    2. Collaborate with the team to create engaging marketing materials that reflect Italian Itinerary's brand identity.
  4. AI Integration:
    1. Research and explore AI-driven strategies to enhance digital marketing campaigns, marketing analytics, and web design.
  5. Marketing Analytics & Reporting:
    1. Conduct comprehensive market research to understand consumer behavior and trends.
    2. Develop and manage an Excel database for efficient organization and analysis.

Secondary Duties & Responsibilities:

  1. Guideline Development:
    1. Update and expand guidelines for using various digital marketing tools and platforms.
    2. Focus on best practices and optimization strategies.
  2. Collaboration and Training:
    1. Streamline vendor contacts system to enhance collaboration.
    2. Participate in specialized online marketing and digital strategy training sessions.

Qualifications

  • Requirements:

    - Genuine passion for travel and digital marketing.

    - Strong eagerness to explore AI-driven strategies.

    - Proficiency in Microsoft Word and Excel preferred.

  • Qualifications

    - Self-driven and proactive.

    - Experience with digital marketing, market research, and market analysis.

    - Excellent organizational skills and use of Excel/Word required.

    - Ability to prioritize and to meet timely deadlines.

    - Willingness to ask questions and seek help when needed.

      

Additional Information

Ready to Embark on Your Internship Journey?

This internship offers a unique opportunity to immerse oneself in the intersection of travel design, digital marketing, and AI integration within the Italian tourism industry. Join us in shaping the future of digital engagement in travel experiences.

If you're ready to dive into the world of travel design, expand your skills, and make a meaningful impact, we want to hear from you! Join Italian Itinerary and be part of a transformative journey that redefines travel.

Apply Now

To apply for our internship program, send your resume and a brief cover letter outlining your passion for travel and why you'd be a great fit for Italian Itinerary. Don't miss out on this incredible opportunity to intern with Italian Itinerary, where every journey is an adventure waiting to unfold.

Please send a detailed CV and include two (2) academic or professional references, together with a comprehensive cover letter outlining specifically:

  1. why you think you are suitable for the internship
  2. which of the duties would best suit you, and why
  3. when exactly would you be available to start.
  • The internship is a virtual position.
  • The internship is NOT monetarily compensated. If you are interested in gaining university credits, we're happy to help. 
  • The internship includes 15-20 hours per week for 5-6 months.
  • All selected candidates will have to sign a contract before starting a collaboration.