Hospital Marketing Manager
- Full-time
- Shift: Day
- Ways of Working: Set Schedule - This job will be onsite weekly, the percentage of onsite work will be defined by the leader.
- Employee Type: Employee
- Global Job Level (HCM): Professional 4 (11)
Company Description
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.
Job Description
Roles & Responsibilities:
Lead deep dives into the understanding of hospital stakeholders (executives, care team, marketing and finance leadership) and customer journey mapping. Support development of frameworks and personas for overall messaging for hospital segments in Korea
Lead deep dives into the understanding of customer insight and hospital segment perspectives on the clinical and economic value of da Vinci Surgery.
Support the development of hospital audience Key Opinion Leaders to educate others in the value of Intuitive's product offering and ecosystem
Build, optimize and scale global Quantify the Impact (QTI) strategies to expose economic and clinical impact, program optimization and market expansion opportunities for key customers including surgeons, hospitals administrators and health system executives
Partner with regional marketing partners to implement value messaging and proof points at key conferences, including robotics symposia, executive sessions, epicenter case-observations, booth presence and webinars
Partner with Training department to identify and support the development of new training programs to standardize and enhance the ability of the sales force to Quantify the Impact of da Vinci Surgery and execute business alignment meetings.
Interface closely with Healthcare Economics, Market Access and Clinical Affairs teams to build hospital value story rooted in clinical/economic evidence.
Collaborate with the market research function to carry out customer market research and provide the appropriate insight to the sales force and customers
Qualifications
Skills, Experience, Education, & Training:
Minimum Bachelor's degree in technical or business discipline. MS, MBA, or higher degrees preferred
Minimum 8+ years of product management or marketing or sales experience in healthcare industry
Experience of working in Corporate Account Sales or Hospital Marketing roles which involves working with Hospital C-Suite will be a plus
Familiarity with health economics/hospital finance fundamental
Proven ability to effectively position and message products/procedures and develop strong sales support to drive product/procedure adoption.
Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
Results-driven attitude & a resolve to win
Entrepreneurial, collaborative, creative thinker with excellent project management skills and ability to prioritize and plan.
Strong presence and engagement of others demonstrating sound reasoning and concise communication as a storyteller.
Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
Must be well versed in MS Office Suite
Proven record of accomplishment of execution against quarterly and annual plans- A self-starter and a methodical executer.
Ability to travel - Up to 50%. Some international travel may be required
Additional Information
Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.
당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.