International SOS is the world’s leading medical and security services company with over 10,000 employees working in 1,000 locations in 90 countries. We were founded on the principle of putting the patient first and this is still true today. Led by 5,200 medical professionals and 200 security specialists our teams work night and day to find solutions to protect our clients in whatever situation they may be facing; we assess, advise and assist from a medical, security and logistical perspective to help safeguard the workforce internationally through providing invaluable local knowledge and expertise on a global scale.

The primary goal of the Northern Europe Marketing team is to generate leads and engagements for the Northern Europe (NESR) sales teams, for them to create new business opportunities. The key pillars of the marketing approach are Content, Channels (digital, events), Account Based Marketing and TeleNurturing. The Digital Marketing Executive supports the digital execution of the NESR marketing plans and business initiatives and implements relevant digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, PPC), as part of the overall NESR marketing plan

DIGITAL MARKETING AND AUTOMATION

• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, PPC)
• Launch optimized online adverts through Google Adwords, LinkedIn Ads etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms (Eloqua landing pages, .com)
• Develop and execute marketing automation campaigns together with content strategist to nurture, score and qualify sales-ready leads
• Assist the team in the development of the overall digital marketing strategy
• Acquire insight in digital marketing trends and keep strategies up-to-date

ANALYTICS

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Continually monitor, analyze and tune campaigns to maximize ROI
• Develop tools and reports to track progress on marketing activities as per marketing strategic plans
• Perform A/B tests to improve success and ROI on digital campaigns

SOCIAL SELLING / SOCIAL MEDIA

• Manage International SOS Northern Europe social media strategy, ensuring consistency with overall marketing objectives/messaging. This includes content development (with content marketeer) and developing/maintaining relationships with key online influencers for the region (with partnership marketeer).
• Provide training and support the Sales Team in their social selling effort (using LinkedIn Sales Navigator and an employee advocacy platform)
• Co-own and manage the Employee Advocacy program

DATABASE HEALTH

• Perform regular database health analyses and maintain high database hygiene in Eloqua and Salesforce.com
• Troubleshoot platforms sync issues when required

• Strong marketing experience, combining strategic marketing vision, technical expertise and design skills
• Experience working with Eloqua or similar marketing automation system and Salesforce.com or similar
• CRM to capture, track and report on leads and sales opportunities
• Excellent computer skills including advanced knowledge of MS Office (Word, PowerPoint and advanced Excel).
• Team player with a strong customer focus orientation
• Ability to manage multiple projects simultaneously without compromising quality
• Ability to communicate clearly and effectively, both verbally and in writing
• High level of organizational skills, ability to prioritize and demonstrate flexibility in responding to a range of demand
• Analytical, with the ability to approach problems from a business perspective
• Ability to draw conclusions from data and make recommendations on maximising campaign ROI
• Capacity to exercise initiative
• Process oriented and results driven

Additional Information

Our commitment to Diversity & Inclusion

Our company brings together remarkable people and enables them to be themselves. At International SOS, we offer a great working environment, thanks to our commitment to flexible working, diversity and development.

We celebrate diversity on a global scale. We encourage every colleague to bring their personal best by creating an atmosphere of inclusion and equal support.  Our success is the result of diverse ideas, skills and cross-cultural understanding.

Welcome to International SOS, your world of opportunity.

www.internationalsos.com