Marketing Intern- Hybrid

  • Intern
  • Job Duration: Up to 3 months

Company Description

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

    Job Description

    We have an exciting opportunity available at our Burlington, Ontario, Canada corporate office for a Marketing Intern.  Further your marketing experience over the summer with a leading QSR brand. This position provides a learning opportunity in several aspects of marketing. Key responsibilities supporting the execution of DQ® cause marketing campaigns including Miracle Treat Day and Round Up campaigns, helping to plan and co-ordinate marketing initiatives. In addition, the successful candidate will have the opportunity to support product development through compiling competitive reviews and test coordination. The ideal candidate will be in a marketing career stream and have excellent organization, communication, analytical, and project management skills. They will enjoy working in a fast-paced environment where they will be required to effectively manage multiple tasks simultaneously and accomplish these tasks with high level of detail and accuracy.

    Key Accountabilities Include:

    Children's Miracle Network

    • Support Marketing Project Co-Ordinator in executing Miracle Treat Day and Round Up Campaigns
    • Assist with Public Relations initiatives including support required for media outlets
    • Support execution of gift card Blizzard pre orders
    • Attend cause marketing meetings and document meeting highlights and action points
    • Assist with the execution of Funding Innovation
    • Provide a post event analysis of event including all aspects of Miracle Treat Day

    Competitive Analysis and Product Testing

    • Research the competitive landscape as it relates to Foodservice and the Quick Service Restaurant (QSR) industry
    • Support Brand Marketing in test execution through direct contact with franchisees, supporting the collection of information, plus other duties as it relates to the test pipeline

    Other duties as assigned to support the marketing team as requested

    Qualifications

    • Completed or working towards a degree or Diploma in Marketing or Business, or Public Relations or Special Events (or related field).
    •  Work experience (paid, volunteer, co-op etc.)
    • Strong written communication skills.
    • Ability to prioritize and handle multiple projects simultaneously, under tight time constraints.
    • Takes initiative and works well independently and as part of a team
    • Strong Microsoft Office and Windows knowledge and skills.
    • Effective interpersonal skills to build relationships.
    • Must have license and own or have access to a car; will be paid for kilometers driven at corporate rate.
    • Will be willing to work outside regular business hours if requested during key events
    • Must be thorough and detail oriented
    • Strong working experience with all Microsoft office programs efficiently

    Additional Information

    Benefit package includes medical, dental and vision insurance coverage, employer paid basic life insurance, short and long-term disability, paid sick and vacation, 401(k) match, tuition reimbursement, wellness challenges and more!

    IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace.

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