At IKEA, we do things a little different. We think differently, act differently, and work differently as well. We like to break things. Like rules. And then make things. Like music-playing lamps. And beds disguised as sofas. Even plantballs that help us look after our planet. It’s all part of our vision - to create a better everyday life for the many. And it’s been keeping our co-workers going for over 75 years. By 2030, we hope to help millions more look forward to going home. Maybe you can help us?

About the job
This role will safeguard and lead the development of IKEA Trademarks, trade dress elements and other distinctive features. You will ensure that the IKEA brand remains strong and recognizable across all channels, now and in the future. You will collaborate closely with the legal team to ensure that all uses of the IKEA brand are compliant with trademark laws and regulations. This includes developing frameworks for branding collaboration across various aspects of the IKEA brand, such as range, corporate, and retail. You will be responsible for naming products, customer meeting points, apps, and all other naming-related activities at IKEA.

You will provide guidance and support to all existing IKEA trademark users regarding the use of trademark-related assets. Overall, your work will play a critical role in maintaining and strengthening the IKEA brand, ensuring that it remains one of the world's most recognized and beloved brands.

About you
As someone with a keen interest in Branding, you will have education and /or experience in marketing & communication, market law, consumer behavior and /or media and sales channel development in both digital and physical environments. As someone who loves coaching, supporting and inspiring others within IKEA, you will also find motivation in the bigger picture as well as the details and thrive working with a wide range of stakeholders and disciplines. Collaboration is key in this role!

You will have well-developed strategic and analytical skills and a capability to navigate and lead self and others in a complex, unknown, and fast-changing environment. You will have experience in working with brand building, with a focus on brand recognition and brand assets. A proven ability in leading processes and facilitation, making complex tasks and processes understood and actionable, as well as the capability to build trustful relationships with stakeholders, partners, and IKEA franchisees.

Key previous experiences and proven skills

• Senior experience in marketing & communication, market law, consumer behavior and /or media and sales channel development, having worked both on operational, tactical and strategic level in a global context, preferably in retail. A minimum of 10 years' experience is a must. 
• A strong track record in leadership roles, with people who can vouch for your skills.
• Experienced in working with brand building, with focus on brand recognition and brand assets for a minimum of 5 years.
• Experienced in change management and organizational transformation (including digital) and have experience of embedding change in everyday life. 
• Experience and an ease in leading co-creative approaches and open-ended development processes.
• Deep understanding of working with user-centric approaches and stakeholder engagement.

Additional Information
This role is full-time and based in Delft. This role sits in the Brand & Marketing team in Retail Concept, and reports to the Brand Manager.

Interested? Submit your CV, in English, by 10 October the latest.