Can you really reach out to the whole world, creating a better everyday life for the many people?

In Älmhult, Sweden you can. Älmhult is home to IKEA core business Range and Core business Supply. Here the IKEA range is developed and made available to customers all over the world. We offer only products we love which is a wide range of well- designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. That is our promise, and we do this every day with great passion and energy.

Right now we are looking for a Market Specific Leader to our BA CHILI, who would like to achieve the wished position for Market Specific Range – Making IKEA truly market relevant supporting the core range and by that generate extraordinary growth and a great customer experience. By listening and understanding the need of the consumer on each market. Together with the retailer and the Range & Product team develop complementary and competitive market relevant range for each market.

In BA CHILI we are a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. We develop safe and affordable products for a beautiful, playful and more convenient life at home. Everything we do is based on a spirit of togetherness and enthusiasm, and now we are looking for someone who share our positive attitude and values.

As a Market Specific Leader you use requests and inputs from Retail, Range & Product teams (HFB), material and category areas and market trends in order to support the retailer in co-creating and securing a locally relevant offer and contributing with proven business possibilities to the global IKEA business. 

You are responsible for leading, growing and optimising the market specific potential in the HFB dimension and thereby contribute to create extraordinary growth and speed to market. You identify new potential business opportunities by working in close collaboration with the countries, market clusters and Range & Product teams. Opportunities that not only will create market specific growth but also will challenge and optimise the total development plan for the HFB portfolio.

You create alignment with Range & Product teams in the HFBs in order to ensure that the Market Specific Range will deliver complementary range and extra growth in relation to running range, and not act as competition.
Furthermore you will be responsible for:

• Maintaining and refreshing the Market Specific Range, from a supply, quality and trend development perspective
• Connecting markets in their needs and supporting the markets in identifying common needs and opportunities driving volume up and purchase price down

You have a good eye for commerciality and what will create exceptional growth now and in the future, but stays true to our legacy and IKEA Range Strategy in assessing product requests. You are quick to make decisions and have a great ability to create action and making things move through others by inspiring and influencing others – a true entrepreneur!

You are guided by a strong desire to make a better everyday life for the many people and an extensive passion for range development and peoples’ life at home. With a never ending curiosity you always try to find new ways of creating business and sales results with courage, speed and agility. You love to operate in the unknown and in a constant changing environment with minimal frameworks, yet still able to create tangible results.

Networking, influencing and communicating comes natural to you, and you have a track record of creating engagement with many different types of people, on all levels and throughout our network. 

Furthermore we believe you have/are:

• Clear understanding and knowledge of the IKEA Range & Design Strategy
• Strong knowledge about the working units in the IKEA value chain, from Retail, Range & Supply and our entire supply chain
• Experience of working with insights into customer needs, behaviors, life at home movements, trends and styles in different markets
• Basic understanding of product development and material capabilities
• Good project management skills

Does this sound like your next challenge?

Please send us your application – CV and letter of motivation – in English. We really want to get to know you, so make sure you tell us why you would be a good fit for this role. The last day to send your application is the 28th of September 2022

If you have any questions regarding the position, please contact Sales Manager Robert Becker at robert.becker@inter.ikea.com For questions regarding the recruitment process, you are welcome to contact Recruiter Marie Sandman on +46 768545309.