Data Analyst / Web Analyst - Marketing & Communication

  • Full-time

Company Description

IKEA is in a transformation journey with the aim to combine our home furnishing knowledge with modern digital technologies to enable an agile, relevant and personal experience for the many people. Some of the top priorities for digitalization of marketing communication is to enable effective creation and distribution of impactful, relevant and updated content across all channels and markets, while enabling collaboration with partners and external parties across the globe. To increase our impact and accessibility and lower waste, the ambition is to be data-driven, using analytics and intelligence for effective planning, executing, tracking and following up of marketing plans, to reach the many people and increase ROI. 

To support the journey, we created a digital transformation team setting the direction, guidelines and processes including execution and governance of digital communications across IKEA entities and channels. As part of this journey,  we are now looking for a Data Analyst to join our team

Job Description

As Data Analyst, you will be part of a bold cross functional Product Team of digital entrepreneurs, UX designers, data scientists and engineers – jointly working on creating a better customer/coworker experience across IKEA and across channels. 

You will embrace agile methodologies & be an ambassador for agile practices & product culture in your team and with transversal teams. 

You are curious and open minded, naturally building bridges between teams. Unafraid of complex environments, you see them as an opportunity to clarify and simplify. 

Your main responsibilities will be to : 

  • Monitor performance trends, look into customer path & engagement with webpages and interactions with our content  

  • Work in a cross-functional team with our technical and UX teams to establish and own best practices for A/B testing 

  • Create, develop and maintain dashboards and share insights with the organization in a structured way 

  • Use visualization techniques to communicate data in an easy and understandable way.  

  • You are familiar with implemnation of new tracking on web pages 

  • Define and set measurements of Key Performance Indicators for your area 

  • Work closely with the Engineering data team that is responsible to implement the data infrastructure 

  • Working together with your Product Team to decide on priorities and maximize the impact on the business. 

  • Work together with the other parts of the organization and build the network of expertise across IKEA 

Qualifications

You keep yourself up to date with market trends and best practice within Data Analytics and you are strongly driven for turning data into Business Information. You have a university degree in Business Administration, Economics or a corresponding field, as well as deep knowledge of Business intelligence and analytical tools. You are fluent in English, both spoken and written. 

  • You have some years of working experience from data analysis, where you’ve derived conclusions and consequences out of information and have helped the organization to gather new insights and make better decisions based on data and insights.  

  • Your analytical skills are excellent, and you can see the big picture as well as the details and can structure information in a good way.  

  • You are an advanced Google Analytics user with ideally knowledge of Content Square and AB Testing techniques. 

  • Knowledge of Big Query, Power BI is a plus 

  • Data story telling is something you are familiar with and you excel in trying out new ways to share the insights in the best way to your targeted audience. 

  • You have good technical knowledge, and strong experience & capability in data analytics, being able to structure, prioritize and determine relevance and accuracy of information 

  • You are a critical thinker, striving for simplicity, rationality and efficiency in solutions 

  • You are able to organize and work independently as well as through others, you are collaborative and curious by nature 

  • Experience working for an ecommerce or media website would be greatly appreciated

Additional Information

We look forward to receiving your application in English latest May 29th. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates. 

If you have any questions about the role, please contact Hiring manager Emilie Bardou at [email protected] about the recruitment process feel free to contact Recruiter Jakob Bergström, +46 70-147 48 90 

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