We have a new IKEA direction with many opportunities within our reach and we are taking next steps together to set ourselves up for success. Over the next few years, all of us need to be better than ever. We will strengthen the core of what we do in Range & Supply.

Hej, 
my name is Peter! 
Right now, I´m looking for a Market Specific Leader who would like to achieve the wished position for Market Specific Range – Making IKEA truly market relevant supporting the core range and by that generate extraordinary growth and a great customer experience. By listening and understanding the need of the consumer on each market. Together with the retailer and the Range & Product team develop complementary and competitive market relevant range for each market.

In Kitchen, Bathroom & appliances we are a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. Everything we do is based on a spirit of togetherness and enthusiasm, and now we are looking for someone who share our positive attitude and values.

As a Market Specific Leader in our amazing team, you use requests and inputs from our coworkers, material and category areas and market trends to support the retailer in co-creating and securing a locally relevant offer and contributing with proven business possibilities to the global IKEA business. 

You are responsible for leading, growing and optimizing the market specific potential in the HFB dimension and thereby contribute to create extraordinary growth and speed to market. You identify new potential business opportunities by working in close collaboration with the countries, market clusters and Range & Product teams. Opportunities that not only will create market specific growth but also will challenge and optimize the total development plan for the HFB portfolio.

You create alignment with Range & Product teams in the HFBs in order to ensure that the Market Specific Range will deliver complementary range and extra growth in relation to running range, and not act as competition.

Furthermore, you will be responsible for lead the interaction around new product request in close co-operation with relevant stakeholders across the value chain, delivering simplicity and speed to market. Lead the co-creation of Market Relevant range together with markets by using requests/inputs from Retail, HFB, Development Centers and Category/Material organizations to define the business potentials and lead the work to ensure that product related market gaps and opportunities are integrated into the planning of the HFB range offer portfolio.

With entrepreneurial spirit and strong knowledge about the complete value chain constantly search for new business opportunities and to share, challenge and motivate the Range & Product Team.

To shine in this role, we like you have a good eye for commerciality and what will create exceptional growth now and, in the future, but stays true to our legacy and IKEA Range Strategy in assessing product requests. You are quick to make decisions and have a great ability to create action and making things move through others by inspiring and influencing others – a true entrepreneur!

You are guided by a strong desire to make a better everyday life for the many people and an extensive passion for range development and peoples’ life at home. With a never-ending curiosity you always try to find new ways of creating business and sales results with courage, speed and agility. You love to operate in the unknown and in a constant changing environment with minimal frameworks, yet still able to create tangible results.

Networking, influencing and communicating comes natural to you, and you have a track record of creating engagement with many different types of people, on all levels and throughout our network. 

Furthermore, we believe you have high understanding of the IKEA business model, IKEA ways of working, business plan process and strategic landscape and high knowledge in the market and competitor landscape of the HFB: s that you are responsible for
Knowledge of the specific requirements of the Range and product development process & Market input process and experience of working with insights into customer needs, behaviors, life at home movements, trends, and styles in different markets. We also like you to have good project management skills.

Does this sound like your next challenge?
Please send us your application – CV and letter of motivation – in English. We really want to get to know you, so make sure you tell us why you would be a good fit for this role. The last day to send your application is the 17th of December 2021.
If you have any questions regarding the position, please contact Peter Appelfeldt,  [email protected].

For questions regarding the recruitment process, you are welcome to contact Recruiter Christina Appelqvist +46766-113408

Can you really reach out to the whole world, creating a better everyday life for the many people?
In Älmhult, Sweden you can. Älmhult is home to IKEA Range & Supply. Here the IKEA range is developed and made available to customers all over the world. We offer only products we love which is a wide range of well- designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. That is our promise, and we do this every day with great passion and energy.