What if your work could help make everyday life just a little bit better?

The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We gather insights about life at home, learning about the needs and dreams of people all over the world. And we use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want.

At IKEA Marketing & Communication we create world-class creative communication based on real needs, and help the IKEA brand reach and inspire more people. Located in Älmhult, Sweden, we’re a melting pot of many different nationalities and cultures – because in order to make things better for the many, we want to involve people from all parts of the world. But of course, we never forget our Swedish roots, which means our workday is sprinkled with words like “tillsammans”, “fika” and "påhittighet".

We’re looking for a second Copywriting Manager to join IKEA Marketing & Communication (IMC). Copywriters at IMC are a key part of our creative teams, collaborating with Art Directors, UX designers and Interior Designers on global IKEA communication. Projects range from communication concepts for new IKEA collections, to conceptualising seasonal campaigns for IKEA.com and social media, to planning and creating content for our corporate site.

As Copywriting Manager, you will co-lead the copywriting competence area at IMC and directly manage a small team of in-house copywriters. Part manager, part creative, you’ll divide your time between developing and leading your team and taking on your own projects
What you’ll do:

• Create and maintain a strong team culture and a feeling of belonging among the copywriters.
• Work closely with your co-manager to develop the copy competence at IMC, with the goal of creating more creative and impactful IKEA communication.
• Support individual copywriters in leading their own career development.
• Collaborate with the Art Director and UX managers on common goals and development topics.
• Help ensure the best possible match between copywriters and projects.
• Stay one step ahead when it comes to business needs and copy competence demands.
• Develop and maintain a strong external network of copywriters to secure recruitment and freelance needs.
• Challenge the usual way of doing things and spot potential improvements to ways of working, so that copywriters are able to perform at their best.

Our Competence Managers are people who enable creative thinking and idea generation in a large-scale production environment. People who can lead in the unknown and in ever-changing conditions. People with the ability to develop people and business together. People who can manage stakeholder relationships, creating synergies and collaborations. People who can spark an idea-driven culture that enables co-workers to explore, grow and reinvent creative production.
What you’ll need:

• Extensive experience working as a Lead Copywriter or Creative Lead/Creative Director, for a large agency or brand.
• Deep understanding of the creative communication development process with a focus on content for digital media channels.
• Experience in developing and safeguarding brand tone of voice.
• Experience in leading teams, directly or indirectly.
• Experience leading and developing creative competences.
• An interest in consumer trends and behaviours, as well as knowledge of communication trends.
• An interest in the topics close to the IKEA brand: life at home, design, sustainability.
• Experience working in a large-scale creative and production environment.
• Experience working in a multicultural, creative and inclusive work environment.
• Fluency in English, spoken and written.

This is a place where you can focus on doing what you love. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter our building, we want you to feel that you can inspire billions of people all over the world. 

Are you ready to make the world a little better, together? We want to hear from you

We look forward to receiving your application in English latest 1st of November 2021. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

If you have any questions about the position, you are welcome to contact recruiting manager Eva Andersson at [email protected]. If you have any questions regarding the recruitment process, please contact Recruiter, Marie Sandman on +46 768545309