Do you have curiosity and passion for marketing and communication? Is your superpower to create exciting and unique communication? Can you transform product information into truly inspiring customer benefits, turning potential shoppers into keen IKEA lovers?

Here it is!
Your opportunity to challenge yourself in one of our Marketing & Communication (M&C) role, right in the middle of the most influential small town in the world!
IKEA of Sweden AB is a core unit responsible for developing and determining the IKEA range, which will meet customers all over the world. IKEA of Sweden is based in Älmhult – the heart of IKEA and the centre of IKEA range development and supply chain.

Marketing & Communication
IKEA is on an exciting journey and in the years to come we will strengthen the core of what we do. Marketing & Communication is a core capability at IKEA of Sweden with focus on the strategic development of the IKEA marketing and communication, brand building communication as well as communication to the many people inside and outside of IKEA. It's about sharing what we do and why we do it to create engagement and build curiosity and trust for the IKEA brand.
Come and join a business environment where we are working together, contributing and making a difference! We have ambitious plans, an exciting range and a strong position in people and planet positive. Our mission and passion are to inspire the many people in every corner of the globe.

Right now, we are looking for several Marketing & Communication Communicators to join our teams. 

As Marketing & Communication Communicator you are responsible for creating and securing high quality communication content for our consumer facing touch points and by that, making the buying process easy and smooth for our customers throughout their shopping experience. Based on insights you identify and define communication needs and you create the right pre-conditions for customers to understand, compare and choose the right product. You brief, approve and follow up connected to the execution of communication in the different media activation projects and you proactively inform communication production suppliers about upcoming plans to secure the content readiness.
Your main responsibilities include to: 

• Secure the customer perspective from a range and product communication point of view in the product development process (DNP) when developing news, improves and running range.
• Manage the execution of the communication production in the different media activation projects
• Approve, follow-up and secure that communication messages are fulfilled in the communication execution.
• Proactively inform communication production suppliers about upcoming plans to secure the content readiness.
• Work with product from communication perspective throughout the Product life cycle and the customer experience journey.
• Contribute to the Marketing & Communication budget in the BA, as well as to the yearly Meeting-the-Customer plan on a tactical level.

In order to be successful in the role you need to have a strong knowledge and passion in the marketing and communication field as well as experience in brand and marketing management. You have a deep interest in product development and creating solutions for a better everyday life for the many people and you are passionate about making the IKEA vision come true in every product. You have excellent communication skills, passion for home furnishing and life at home and the ability to use communication as a strategic tool. You are a true ambassador of the IKEA culture and values and you are fluent in English, both spoken and written!
Other things we feel are important.

• You have experience in marketing and communication, including digital and preferably an academic degree in Marketing or equivalent.
• You have knowledge about competitors, market trends and consumer behavior and you have an excellent ability to develop a strong and commercial customer meeting through communication and follow up on business impact.
• You have a proactive attitude in problem solving and you are guided by simplicity and always strive to exceed expectations by delivering high quality communication
• You enjoy taking initiatives and to lead and drive product and range communication content and you have the ability to network cross functions and organisations.
• You enjoy working in a fast-paced environment and you have the ability to juggle competing priorities when receiving assignments with tight deadlines.
• As a person you are analytical, structured, detailed and goal oriented, with the ability to see the things from different angles and you are definitely open to drive new ideas!

Sounds inspiring?

We look forward to receiving your application – CV and letter of motivation – in English, as soon as possible, however, latest 2nd of October 2021. If you have any questions regarding the recruitment process, please contact Recruiter, Marie Sandman on +46 768545309

As part of this recruitment process, we will organise Interview days and assessment week 42