IKEA Communications AB

Here it is. Your chance to bring your passion for copy, communication and leadership to the most influential small town in the world.

Can you really reach out to the whole world, while working in a tranquil idyll in the middle of nowhere? In Älmhult you can. Älmhult, Sweden is home to IKEA Communications AB, aka ICOM. ICOM produces IKEA.com, which is visited around 2.1 billion times a year. We're also behind the IKEA catalogue with a yearly circulation of around 230 million copies. On top of that, we churn out a ton of content for social media, not to mention motion media and 3D work so cutting edge that it makes the folks in California sit up and take notice. So what happens in Älmhult definitely doesn't stay in Älmhult. It reaches practically every corner of the globe.

Right now we're looking for a Copywriting Competence Manager, to take lead in the development of IKEA Copywriter Competence Centre.

The role is an opportunity 

IKEA has assigned to IKEA Communications to explore how to strengthen our in-house Copywriting competence and enable early integration of copywriting into the product development process. It is an assignment to contribute to global communication to reach the many people.

We are setting up a Copywriter Competence Centre within IKEA and this is the opportunity to lead and develop copywriter competence to deliver communication, connecting to more of the many people, in their everyday life.

The assignment is to lead a team of 15 talented Copywriters and continuously grow a vast international freelancer network. In the role you acquire the right copywriting resources for any need, thus securing a deep and intuitive understanding of the IKEA Brand, IKEA values, IKEA tone-of-voice and the IKEA Direction and Strategies in communication from IKEA.

In the role you will:

• Lead, develop and motivate our excellent team of Copywriters.
• Spot, recruit and grow talent to ensure succession and consistent delivery of world-class copywriting.
• Ensure that all resources are allocated in the best way to secure efficiency, and learning in the business as an everyday culture in the team.
• Secure that the performance and continuous development always connect and delivers to the IKEA Strategy, IKEA Direction, IKEA Brand Identity and Tone of Voice.
• Develop an up-to-date international network of excellent copywriters within concepts, editorial & marketing copy, creative & strategic, social media, SEO, snappy headlines and everything in between.
• Be responsible for communication and collaboration with other departments, as well as internal stakeholders.
• Continuously challenge and develop lean processes, production methods, tools and driving innovation.
• Set clear goals for the competence area and follow up on performance and budget.
• Take part in developing the IKEA Communications Business Plan.
• Collaborate and work closely with other Competence Area and Business Area Managers.
• Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA operations.

To be successful in this role, we think you have: 

• Experience in managing, leading and developing a team of creative people.
• Excellent people skills and ability to create confidence and build relations to co-workers, colleagues.
• Proven stakeholder management experience.
• A strong drive and ability to connect the dots between people’s everyday reality, digital developments and future trends, and transfer it to the development of competence and delivery in the business.
• Strong strategic communication skills.
• Fluent in English.

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Application:

To start of the assessment with a deeper knowledge of your experience and possible contribution we want your application to answer the below questions: 

1. Please describe IKEA tone of voice and elaborate on how you would develop it further.

2. How do you see consumer media consumption habits will change in the next five years? How would you lead and competence develop your team according to the future media consumption habits? 

PLEASE NOTED THIS POSITION WILL BE BASED IN ÄLMHULT, SWEDEN.

We look forward to receiving your application. 

This position was posted 2018-10-01 and may be online up to 4 weeks following this date. We do not have an application deadline for this position. We take candidates into the recruitment process continuously and close the position down once we have found the right candidate.

If you are one of the candidates we feel have the required experience we will contact you by email or phone. If you go further in the recruitment process we will invite you to interviews in Älmhult, Sweden

In some cases recruitment processes may take time, so we kindly ask you to be patient in this regard. If you have any questions about the actual recruitment process, please contact our Recruitment team, icom.recruitment@ ikea.com