Range Communicator

  • Full-time

Company Description

People’s life at home, their needs and dreams and the meeting with IKEA range and products – it is all about communication! Communication which reflects the vision of IKEA, and our values, no matter if our customers meet IKEA in an IKEA store, on the web, in the catalogue or in other media.

Business Area Living Room&Workspaces is an exciting and ever-expanding place to be right now.
Our mission is to offer dream living room allowing for life - for you to both feel good and have a living room that is beautiful. A place to connect with family and friends, celebrating special occasions, reminding us what matters in life. This is where we make room for life.

Job Description

Range communication as function secures clear input to commercial plan and communication strategies, based on a profound knowledge around our products, people (our consumers, customers’ life at home and their needs, dreams and desires of the many), and markets throughout the entire consumer decision journey. This Range Communicator assignment is primarily a tactical and operational role.

About the assignment
You work as a team together with the Strategic Range Communicator and are responsible for the creation and implementation of a complete and secured 3- year global commercial plan for your Business Area. You are responsible for the global commercial briefing of your Business Area through a seamless integration in all channels and media in full interaction with stakeholders in different global media and commercial matrixes as well as IKEA markets. Together we create good pre-conditions for each IKEA market to have an inspiring and engaging meeting with customers in all channels.

You need to have a strong focus on the needs of the IKEA customer and insure that their voice is heard in the business plan. At the same time you secure that communication needs are kept in focus securing a strong positioning within the IKEA offer. You support as a specialist in our product development process to secure the communication and positioning needs already in the beginning of development process.

Qualifications

You preferably have work experience from either an internal marketing department, PR/Communication agency or a Digital agency. You have a knowledge of strategic communication, how the digital arena is developing and proven project management skills. You have strong interest in Home Furnishing and good understanding about home furnishing market as well trends that influence the home furnishing business.

As a person, you have a friendly approach and you are strong in connecting, communicating, building networks, listening and influencing. You have the ability to take control and exercise leadership. You have the ability and like to work both tactically and operationally and you would like to develop your strategical skills further. You are able to initiate action and direct and take responsibility. You have a passion for contributing to a great customer experience and you constantly desire to make things better, and most importantly; you are curious to finding new ways of doing things! You also need to be able to work in English and be comfortable writing in English.

Additional Information

We offer position in a fast paced, truly global environment with an endless supply of challenges and development opportunities.

We are looking forward to receiving your application! The last application day is January 19th, 2018.

IKEA Range & Supply has the responsibility to develop, design, produce and supply IKEA stores with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduce 2,000 new products in the IKEA stores. The total range is almost 10,000 products


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