With an enviable, multi award winning product portfolio, IntelligenceBank is leading the way when it comes to innovative marketing operations solutions.

A rapidly scaling, innovative and enthusiastic organisation, we believe in surrounding ourselves with good people. We strive to deliver the best outcomes for our customers, our partners and our people and to deliver on our brand promise to “Make Work Seem Less”.

To help us on this journey we're looking for a Digital Marketing Specialist to spearhead growth marketing initiatives in the APAC market and support the global marketing program. Working closely with the APAC Sales, Customer Success and global marketing teams. This role is for a marketer with a proven track record of digital expertise and supporting growth through lead generation and who is looking forward to the ultimate rewarding challenge - marketing to marketers!

Key Responsibilities

• Partner with the APAC Sales and Customer Success teams to provide direct marketing support for targeting key accounts across a range of media, primarily social, email and via events.
• Champion the IntelligenceBank brand in the APAC market, and guide activities to support increased lead gen,  brand awareness and consideration across digital channels and in-person events.
• Build and Maintain Digital Campaigns – Web Pages, Digital Ads,
• Responsible for finding, booking and reporting on Broad Audiences and Media Buys with a focus on New Business.
• Manage APAC and Global direct email campaigns across key segments, including list building and segmentation, copywriting, and effectiveness measurement.
• Build and update webpages, publish new content and maintain Wordpress site
• Coordinate all APAC events (sponsored, webinars and IntelligenceBank hosted) including pre and post-event activities.
• Oversee the implementation of the marketing strategy.
• Manage lead generation activities to achieve monthly lead KPIs.
• Continually identify opportunities to drive inbound qualified leads.
• Administer the global marketing budget and ensure continual channel optimisation to achieve set.
• Build and maintain strong relationships with key local industry bodies in IntelligenceBank's growth segments, (Finance, Healthcare, Government, Gaming, Utilities etc).
• Plan and book all media and events in the region, driving effective negotiations with key publishers and content owners.
• Manage local agency relationships as required.

About You

• Hands on experience with Salesforce, Pardot and Wordpress are a must.
• B2B marketing experience in SaaS is preferable
• High level proficiency in martech tools such as CRM, Marketing Automation and Web Analytics
• Strong project management skills.
• Extensive experience in digital marketing with a particular focus on channel utilisation for qualified lead generation.
• Experience in planning, negotiating and booking media, particularly in B2B channels.
• Excellent work ethic and communication skills.
• Have a 'high bar' for attention to detail and organisation, so 'nothing slips through the cracks'.
• Effective and efficient budget management.
• Passion for all things MarTech.

We’re always interested in knowing about your motivations and aspirations and how they might align with our goals. We aren’t looking to tick a lot of boxes and our focus isn’t just on the role today but its future opportunities and potential. We've a great track record of promoting within this team so the job you start with us is just the start of your journey at IB!

Next Steps: 

Once you’ve applied, your application will be reviewed by one of our team and you’ll be updated by phone or email regarding its status. 

Our application process includes phone screening, face to face interviews covering behavioural and technical questions that address our values as well as the requirements of the role you’ve applied for and, finally, references and criminal history checks. 

So apply now and we look forward to getting to learn more about you! 

"We're a 2022 Circle Back Employer & commit to replying to every applicant."