Healthcare Copywriter

  • Full-time

Company Description

Integrated Dermatology is a leading national dermatology practice that acquires and partners with dermatology practices across the United States.  The culture at ID is a reflection of its people. Our environment is filled with hard-working, dynamic individuals who come together to ensure the success of our partner dermatologists.

Integrated Dermatology is looking for a Healthcare Copywriter to join our marketing team as the leading voice behind our narrative and storytelling. You will be responsible for guiding the brand’s positioning, exposure, creative and content strategy. Day-to-day you will develop cohesive messaging across various marketing channels, print and digital — flexing between writing for brand and writing for growth, knowing how to deepen engagement, and how to optimize for impressions, clicks, and virality. Additionally, you will function as a key liaison with the corporate development team to translate our value proposition to our client in a way that builds trust and confidence.

This is a REMOTE position.

Job Description

  • Own the refinement of our brand positioning and voice to ensure we communicate with clear, compelling language that is in harmony with the experience we deliver.
  • Bring a distinct voice across all channels to prospective and current dermatologists, press, staff, and investment communities.
  • Create our content ecosystem across owned channels understanding the audience needs and planning relevant content.
  • Distill scientific research and provider-facing materials into engaging consumer content that translates across channels.
  • Create presentations, video scripts, press releases, blogs, marketing collateral, newsletters, and education materials.
  • Lead digital marketing and social media campaigns from inception to deployment, using targeted SEO principles to maximize reach. 
  • Collaborate with design partners for work, ideas, feedback, and opinions to produce the highest quality of work as a team.
  • Implement and execute a rigorous editing process for all brand communications.

Qualifications

  • Bachelor’s Degree in Journalism, English, Communication, or related field
  • 6+ years of agency and/or in-house experience in copywriting for healthcare or medical businesses.
  • MS Office and/or iWork Productivity Suite proficient
  • Knowledge and experience with various copywriter software tools, as well as use of Google marketing tools – AdWords and Analytics
  • Recent experience with AI tools is a plus.
  • A writer who has demonstrated success in writing across key channels including, short and long form writing for marketing campaigns, but also for longer form writing for engagement on owned channels.
  • A strategic thinker who will iterate, evolve, and think ahead about how to continuously uplevel the quality of work and the brand.
  • A natural communicator that can see through words to understand the written and expressed word's messaging, communication, intention, and intonation.
  • An owner who can drive things forward, including longer lead projects but also fast-paced output as needed to drive the business.
  • A team player who communicates candidly and proactively with team members.
  • A maniacal grammar expert with a laser-focused attention to detail.
  • Knowledge and/or experience in Search Engine Optimization preferred.
  • Writing samples required

Additional Information

Job Type:

  • Full-time, #REMOTE

Experience:

  • 6+ years of agency and/or in-house experience in copywriting for healthcare or medical businesses.

All your information will be kept confidential according to EEO guidelines.

Integrated Dermatology and it's entities provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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