Spirits Activation Agent - Atlanta, GA

  • Atlanta, GA, USA
  • Full-time

Company Description

We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise.  A team united in our continual search of enrichment, unwavering enthusiasm for our craft and dedication to sharing our knowledge. 

We value creativity and believe that it is key to our unique approach.  We aspire to influence, and inspire people through our experience, our storytelling and our (Illimitable, unbridled, infinite, boundless) wisdom….And never take ourselves too seriously, because we wouldn’t be here if we didn’t like to have fun.

Above all else, we believe in a life of balance and passion, placing love, joy and happiness of equal importance at the top of our lists.  At the end of the day this is how we live our lives,  and this is the spirit that we bring to the work that we do.

Job Description

This Agent of the Diageo Accelerator program will be responsible for growing market presence of the Cascade Hollow portfolio of brands through an entrepreneurial approach. You will be expected to deliver brand communications and sales driving activities by partnering with the local Distributors/Brokers. You will serve as a market expert, lead brand programming, and oversee brand marketing and sales efforts for the Cascade Hollow portfolio of brands.

Activation Responsibilities:

  • Assist in identifying the top on-premise and off-premise accounts within the local market that strategically fit with the brands.
  • Identify were there are opportunities and gaps in the market and work with Master Distiller, Client and Agency to build programs to fill those gaps.
  • Develop and grow relationships with key stakeholders, local trade (bartenders, waitstaff, retail managers and distributor sales personnel).
  • Provide brand expertise/training at the distributor and key account level (on-premise).
  • Provide brand education to amplify consumer and trade dinners and other educational opportunities.
  • Deliver specific brand expertise in retail interactions (off-premise) to leverage a brand opportunity, when requested by the distributors.
  • Utilize budget to offer consumer samplings to accounts.
  • Increase and maintain brand visibility based within accounts through custom programming.
  • Drive menu placements and features year-round that cater to local market trends and the account needs.
  • Act as in market liaison between brands and trade to generate local influence.
    • Attend and organize distillery trips for trade and distributors.
  • Share intel on key competitor activity, maintain sell-through and product placement.
  • Serve as a micro influencer for the market and engage with the brands consumer engagement platform on social media channels to grow audiences and increase reach.

Commercial/Financial Responsibilities:

  • Collaborate with Master Distiller, local distributor and Client sales teams to drive sales, in-market account planning, KPI delivery and activation.
  • Drive sales of the brands.
  • Identify new POD’s and seize the opportunities.
  • Assist in distribution by leveraging account relationships and activation programming.
  • Analyze and maintain local sales data to identify opportunities for specific accounts and brands in/outside of account universe.
  • Ensure that all reports, market data, compliance issues and other information are collected and provided as needed.

The physical demands of this role require the following: 

  • Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
  • Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 


  • Four-year college degree is preferred
  • A minimum of 3-4 years general work experience
  • Minimum 2 years Hospitality industry experience
  • Sales and marketing experience required; distribution and finance experience a plus.
  • Ability to travel up to 5%
  • Able to work flexible hours, evenings, weekends, and some holidays, and thrive on autonomy.


  • Strong voice – able to relay effectively information and points of view in a persuasive manner, building consensus across constituencies. Excellent written and spoken communication.
  • Sales minded – able to sell.
  • Digital Savvy – understands the importance of social media and able to leverage within the on-premise universe and within the influencer trade accounts.
  • Commercially minded – able to work collaboratively with all commercial partners, and to ensure ongoing communication.
  • Team oriented – able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept.

Additional Information

The base compensation range for this job classification is between $70,000 and $100,000. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions. 

This full-time position offers a competitive base salary, bonus potential, and a full suite of benefits including medical, dental, vision, 401k, PTO and more!

Enthuse Marketing are proud to be Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.  To request an accommodation please contact [email protected].