Digital Marketing Specialist

  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

  • Load, QA, and optimize website content on Home .
  • Create persuasive B2B ad and landing page copy for digital advertising campaigns.
  • Implement and maintain ongoing internal linking strategies.
  • Build and launch on-page promotional campaigns using banners and modals.
  • Report on performance of all page and promotional content on Home .
  • Ensure data hygiene of all web content, ensuring proper tagging and taxonomy.

Achievements/Goals*

  • Comprehensive one-week onboarding program
  • Comprehensive CMS and project management process training

Qualifications

  • 2-3 years of content management experience, preferably in a WordPress environment.
  • Experience using WordPress for marketing and content management.
  • Basic knowledge of HTML and CSS.
  • Experience in B2B SaaS software is an asset.
  • Certifications in Google Analytics, Salesforce, Pardot, etc., are valued.
  • Experience with building a personal online business and/or marketing agency experience is a significant plus.
  • Drive & Discipline – ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget.
  • Growth Mindset – actively look for ways to help the team and improve the way things are done.
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results.
  • Communication – ability to effectively present information to internal and external stakeholders both orally and in writing.
  • Creative Thinking, Analysis & Strategy – ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing.
  • Leadership - ability to work with people at various levels of the organization internally and externally.

Additional Information

All your information will be kept confidential according to EEO guidelines.

#LI-Remote

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

Learn more about our high-energy, high-performance global team. Work With Us »

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.