Growth Marketing Manager

  • Full-time

Company Description

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description

Define the regional Growth Marketing strategy for assigned products in DACH, using direct and digital marketing techniques supported by data analysis to improve overall results.

Develop multiple marketing campaigns from start to finish, including researching topics, defining the strategy, writing content, executing the campaign and liaising with marketing operations, design and digital when needed - ensuring all activities are completed on time and meet expectations including: webinars, emails, nurture streams, etc.

Manage third party activities, including events, webinars and content syndication programs, and liaise with external and internal stakeholders to maximize each activity's ROI.

Identify market trends, target audiences, competitor landscape and other relative information to support regional growth plans.

Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement continuously.

Support and work closely with the DACH sales team to ensure marketing-sales alignment, top of funnel campaign awareness and pipeline uplift.

Contribute to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns.

Collaborate closely with Marketing Operations, Digital Marketing, Product Marketing, Business Development, Sales Enablement, Partnerships, Sales, and Customer Success to increase transparency, communication, and campaign success.

Manage daily administrative tasks to ensure the marketing department runs smoothly.

Drive & Discipline - ability to operate in a fast-paced environment, managing multiple projects at the same time, with a focus on achieving high-quality results

Growth Mindset – actively pursue new ways of getting things done, A/B testing, questioning the status quo

Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results

Communication – ability to effectively communicate and manage relationships with internal and external stakeholders both verbally and in writing

Comprehensive one-week onboarding program

Guided self-learning: condensed Sales Boot Camp

Guided self-learning: 30-day departmental training

Qualifications

Essential skills:

  • Fluent in both German and English
  • Marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment (working with ERPs and financial services is a major plus)
  • Bachelor's degree, preferably in Marketing or Business; Master's degree, a plus
  • Excellent writing, editing, presentation, and communication skills
  • Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
  • Excellent project management skills and ability to lead multiple projects in their entirety, including coordinating activities within different teams
  • Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business

Preferred: 

  • Marketing automation experience a significant plus – ideally Pardot
  • Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, PowerBI, etc.)
  • Experience working with global teams across the US, Europe and APAC, a plus

Additional Information

Non-technical skills

  • Organised and self-motivated, willing to learn
  • Knowledge of financial services, banking or accounting concepts is a plus
  • Strong written and verbal communication skills with the ability to present technical information and negotiate trade-offs with a variety of audiences
  • Patience
  • Readiness to contribute to discussions and steer the team to continuously improve, both technically (how the code is designed, or how the product is architected) and process-wise (how we interact as a team)

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)

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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.