insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com. 

Our Growth Marketing Associate is responsible for driving detailed tactical execution and project management of insightsoftware’s demand generation and customer marketing programs. In this cross-functional role, you’ll collaborate with enablement, product, sales, and functional areas to influence our marketing efforts and apply best practices for net new sales and customer growth.

Responsibilities: What will you do?  

• Own detailed tactical execution and project management of our demand generation and customer marketing programs for assigned enterprise products  

• Assist with the development of marketing plans, including researching topics, writing content, executing campaigns, and liaising with marketing operations, design, and digital marketing when needed - ensuring all activities (webinars, emails, nurture streams, etc.) are completed on time and meet expectations.  

• Work with marketing operations to monitor campaign performance and report on key metrics, including MQLs, pipeline and bookings to identify areas of improvement continuously.  

• Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness & pipeline uplift.  

• Contribute to the daily conversation of how to best execute and measure multi-channel marketing campaigns across search, display, social media, video, email, and other channels 

• Perform daily administrative tasks to ensure the marketing department runs smoothly.  

Values: How will you get it done?  

• Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results 

• Growth Mindset – actively pursue new ways of getting things done 

• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results 

• Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing 

• Bachelor’s degree, preferably in Marketing or Business 

• At least one year of marketing or project management experience, preferably in B2B software or SaaS environment 

• Excellent writing, editing, presentation, and communication skills  

• Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics 

• Strong project management skills and ability to lead multiple projects in their entirety 

• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business  

• Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, PowerBI, etc.)  

• Marketing automation experience a significant plus – ideally Pardot   

• Experience working with global teams across the US, Europe and APAC, a plus   

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.