Growth Marketing Associate

  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

Our Demand Generation Associate is responsible for driving detailed tactical execution and project management of insightsoftware's demand generation programs for new prospects. You'll be responsible for creating and executing multiple marketing campaigns, using inbound and outbound strategies, including webinars, email, social, digital, and more. In this cross-functional role, you'll collaborate with marketing counterparts such as digital, content, and marketing operations to execute your campaign across channels, as well as with other departments such as sales to ensure follow-up on generated demand. 


What will you do?  

  • Develop multiple marketing campaigns from start to end, including researching topics, writing content, choosing marketing channels, and then liaising with marketing operations, design, and digital to launch the campaign into the market.
  • Monitor campaign performance and report on key metrics, including MQLs, pipeline, and bookings, to continuously optimize campaigns.
  • Deliver marketing qualified leads to the sales team to ensure pipeline coverage, improve marketing-sales alignment, and identify opportunities.
  • Manage third parties activities, including events and webinars, and liaise with external and internal stakeholders to maximize each activity's ROI.
  • Manage daily administrative tasks to ensure the marketing campaigns are on-time and meet quality expectations.
  • Contribute to improving processes within the team and provide feedback to other demand generation associates.
  • Other duties as assigned.

How will you get it done?  

  • Drive & Discipline - ability to operate in a fast-paced environment, managing multiple projects at the time, with a focus on achieving high-quality results 
  • Growth Mindset – actively pursue new ways of getting things done 
  • Crispness of Execution – passion for processed, strong attention to details, and an attitude exemplified by creating value for clients and delivering superior financial results 
  • Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing 

Are you a fit?  

Minimum qualifications: 

  • Bachelor's degree, preferably in Marketing or Business 
  • At least 2 years of full-time demand generation marketing, including a working understanding of both inbound and outbound marketing.
  • Ability to develop and manage multiple demand generation campaigns in their entirety, with experience in webinars and email marketing 
  • Strong organizational, planning, project management, problem resolution, and communication skills required
  • Excellent copyrighting skills and attention to detail
  • Proficient in Microsoft office suite 
  • (Preferred) Experience in using CRM and Marketing Automation systems (Salesforce, Pardot)

Additional Information

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

insightsoftware About Us: Hear From Our Team - InsightSoftware (