insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

insightsoftware’s expansion has created the need for a talented Growth Marketing Manager. Reporting into the Growth Marketing Director - EMEA Enterprise & DACH, this role will focus on the continued success and growth in Europe through robust marketing strategies and campaigns. The ideal candidate is a determined marketer and self-starter skilled in unearthing customer insights and developing plans to drive increased adoption, renewals, upsell and cross-sell opportunities. Passion for our customers and our products are a must!

What will you do?

• Conduct relentless discovery to gain customer insights and analyse product usage and product pairings data to successfully inform the development of customer marketing strategies
• Own the customer go-to-market strategy for EMEA; themes, voice, value propositions, and messaging
• Work with regional Customer Success and Account Management teams to develop and execute omnichannel customer campaigns designed to measurably achieve retention, upsell, and cross-sell goals
• Build compelling, relevant content to delight and further engage our customers (i.e. case studies, testimonials, webinars, newsletters, etc.)
•  Identify key customer segments and tailor campaigns to better target and persuade engagement
• Enable account owners to further engage our customers with campaign coordinated materials (i.e. sales presentations, collateral, content, call scripts, etc)
• Define campaign objectives, set metrics, and analyse results to inform future decisions
• Collaborate closely with Demand Generation, Marketing Operations, Digital Marketing, Product Marketing, Partnerships, Sales, and Customer Success to increase transparency, communication, and campaign success
• Be laser focused on key metrics such as Customer Lifetime Value, ARR by product line, marketing attribution to support customer and account growth
• Customer journey mapping – ensuring customer marketing has input and influence on all of the key touchpoints from the very first interaction

How will you get it done? 

• Drive & Discipline – ability to operate in a fast-paced environment with a focus on achieving high-quality outputs and results
• Growth Mindset – actively pursue new ways of getting things done, AB testing, questioning the status quo
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively communicate and manage relationships with internal and external stakeholders both orally and in writing
• Understand Customer Success and work with relevant stakeholders to build out a Customer Success framework.

Are you a fit? 

Minimum qualifications:

• Strong experience in Customer Marketing and/or demand generation experience
• Bachelor’s degree, preferably in Marketing or Business; Master’s degree, a plus
• Experienced in lifecycle marketing and launching customer marketing campaigns
• A passion for understanding the customer, their needs, and how we can best address them
• Excellent writing, editing, presentation, and communication skills
• Marketing automation experience a significant plus point – ideally Pardot
• Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, GoToWebinar, Wrike, Airtable, Tableau etc.)
• Excellent project management skills and ability to spin multiple plates concurrently
• Experience working with global teams across the US, Europe and APAC, a plus
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business
• B2B technology, SaaS or financial services experience, a major plus

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)