Customer Marketing Associate
- Full-time
Company Description
insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!
Job Description
insightsoftware’s expansion has created the need for a talented Customer Marketing Associate. Reporting to the Director, Global Customer Marketing, this role will drive detailed tactical execution and project management for customer marketing campaigns. The ideal candidate is a determined marketer ready to support marketing campaigns built to increase adoption, renewals, upsell and cross-sell opportunities.
What will you do?
- Support the development and execution of omnichannel campaigns designed to measurably achieve retention, upsell, and cross-sell goals
- Assist in customer discovery efforts to inform the development of customer marketing strategies
- Build compelling, relevant content to delight and further engage our customers (i.e. social engagement, case studies, testimonials, webinars, newsletters, etc.)
- Identify key customer segments and tailor campaigns to better target and persuade engagement
- Enable account owners to further engage our customers with campaign coordinated materials (i.e. sales presentations, collateral, content, call scripts, etc.)
How will you get it done?
- Drive & Discipline – ability to operate in a fast-paced environment with a focus on achieving high-quality outputs and results
- Growth Mindset – actively pursue new ways of getting things done, AB testing, questioning the status quo
- Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
- Communication – ability to effectively communicate and manage relationships with internal and external stakeholders both orally and in writing
Qualifications
Minimum:
- 2-3+ years of customer marketing and/or demand generation experience
- Bachelor’s degree, preferably in Marketing or Business
- A passion for understanding the customer, their needs, and how we can best address them
- Excellent writing, editing, presentation, and communication skills
- Marketing automation experience a significant plus point – ideally Pardot
- Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, GoToWebinar, Wrike, Airtable, Tableau etc.)
- Excellent project management skills and ability to spin multiple plates concurrently
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business
- B2B technology, SaaS or financial services experience, a major plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **