Customer Marketing Associate

  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

insightsoftware’s expansion has created the need for a talented Customer Marketing Associate. Reporting to the Director, Global Customer Marketing, this role will drive detailed tactical execution and project management for customer marketing campaigns.  The ideal candidate is a determined marketer ready to support marketing campaigns built to increase adoption, renewals, upsell and cross-sell opportunities. 

What will you do?

  • Support the development and execution of omnichannel campaigns designed to measurably achieve retention, upsell, and cross-sell goals
  • Assist in customer discovery efforts to inform the development of customer marketing strategies 
  • Build compelling, relevant content to delight and further engage our customers (i.e. social engagement, case studies, testimonials, webinars, newsletters, etc.)
  • Identify key customer segments and tailor campaigns to better target and persuade engagement
  • Enable account owners to further engage our customers with campaign coordinated materials (i.e. sales presentations, collateral, content, call scripts, etc.)

How will you get it done? 

  • Drive & Discipline – ability to operate in a fast-paced environment with a focus on achieving high-quality outputs and results
  • Growth Mindset – actively pursue new ways of getting things done, AB testing, questioning the status quo
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
  • Communication – ability to effectively communicate and manage relationships with internal and external stakeholders both orally and in writing

Qualifications

Minimum:

  • 2-3+ years of customer marketing and/or demand generation experience 
  • Bachelor’s degree, preferably in Marketing or Business
  • A passion for understanding the customer, their needs, and how we can best address them
  • Excellent writing, editing, presentation, and communication skills
  • Marketing automation experience a significant plus point – ideally Pardot 
  • Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, GoToWebinar, Wrike, Airtable, Tableau etc.)
  • Excellent project management skills and ability to spin multiple plates concurrently 
  • Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business
  • B2B technology, SaaS or financial services experience, a major plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **