Paid Search Marketing Specialist

  • Raleigh, NC, USA
  • Employees can work remotely
  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

We are looking for Paid Search Specialist to manage all pay-per-click (PPC) marketing activities. The Paid Search Specialist will manage all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

What will you do?

  • Manage day-to-day paid advertising campaigns for multiple business lines within international markets
  • Develop and implement strategies and execution plans for SEA and Social advertising
  • Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
  • Establish a data and insights-led content marketing strategy
  • Assist in establishing robust digital reporting from multiple data sources to monitor KPIs and produce meaningful insights and reports for the business
  • Manage digital budgets to ensure spend optimization
  • Plan, execute, and measure experiments and conversion tests;
  • Own the website conversion rate metric, measure performance against goals,
  • Research product messaging & positioning documentation to write effective ad copy
  • Continuous improvement of campaign performance (bidding, A/B testing, etc.) & conversion rates

How will you do it?

  • Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
  • Growth Mindset – actively pursue new ways of getting things done
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
  • Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing

    Qualifications

    • Bachelor's Degree in Marketing or Business required
    • 2+ years experience in Google Ads & Bing Ads
    • 1+ years experience in B2B Marketing
    • Expert-level experience with Excel & Google Analytics
    • Strong proficiency in LinkedIn Ads and Facebook Ads 
    • Experience with 6sense or other ABM platforms
    • Experience with Data Studio, Salesforce and SuperMetrics preferred

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    *insightsoftware is unable to provide sponsorship*

    ** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **