Senior Marketing Operations Manager

  • Raleigh, NC, USA
  • Employees can work remotely
  • Full-time

Company Description

Logi Analytics, an insightsoftware company, helps you seamlessly embed custom analytics in your apps—empowering your customers and employees with smarter insights. Logi leverages your existing tech stack, so you can quickly build, manage, and deploy your application. And because Logi supports unlimited customization and white labeling, you have total control to make the application uniquely your own.

Over 2,100 application teams have trusted the Logi platform to help power their businesses with sophisticated analytics capabilities. Logi Analytics is headquartered in McLean, Virginia, with offices in Ireland, England, Ukraine, and China. Learn more about what is possible with Logi at LogiAnalytics.com.

Job Description

Interested in working for a high-growth company with a best-in-class tech stack? Logi Analytics is looking for a senior marketing operations manager to continue building a strong foundation of Logi’s growth marketing strategy and ensuring optimal implementation of our martech stack.

Key responsibilities:

  • Own the marketing technology stack and the technology’s integration with Salesforce.
  • Act as the technical interface between the Sales and Marketing teams for lead management.
  • Deliver timely and relevant marketing campaigns that include smart lists, emails, landing pages, and web forms.
  • Drive lead routing operations, including technical changes to ensure efficient and accurate handoff to Sales.
  • Collaborate closely with sales & marketing to define any new requirements, and ensure the right attributes and data are available for relevant, personalized, and real-time campaigns.
  • Implement lead scoring model, as well as monitor and optimize it to increase success of lead quality, volume, and delivery of MQLs.
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our customer database.
  • Help develop a vision for analytics architecture, various predictive models, and efficient workflow across marketing.
  • Create marketing dashboards and attribution models/reporting.
  • Regularly report KPIs and campaign performance back to the business.
  • Support maintaining data integrity end-to-end, develop and deliver operational reports to provide insights into the health of the marketing database.
  • Create and update documentation around processes and best practices.

Qualifications

Required Experience/ Skills:

  • Bachelor’s Degree
  • Experience with Salesforce and Marketo required / Marketo Certification highly desired
  • 4-5 years of experience working in the Marketing area in a professional environment (Email Marketing, Campaign Management, Marketing Automation, Marketing Programs)
  • Experience working within a B2B organization, SAAS experience preferred
  • Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.
  • Strong analytical chops and ability to problem-solve and understand key drivers of pipeline and revenue.
  • Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects simultaneously.

Additional Information

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **