Marketing Analyst

  • Raleigh, NC, USA
  • Employees can work remotely
  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

  • Execute CRM and MAS systems integrations to analyze, synergize and migrate acquired business processes & data into parent company processes & platforms (Salesforce, Pardot)
  • Lead discovery sessions regarding processes with acquired company’s counterparts to document requirements and action items
  • Have ownership of mapping, transformation, and validation of Marketing data (leads, contacts, campaigns)
  • Collaborate cross-functionally (Business Systems, Sales Operations, Marketing, Consultants) to execute action items
  • Liaise with Director, Marketing Integrations to ensure deliverables with respect to the overall integration schedule
  • Proactively identify and escalate potential risks
  • Provide training and post-integration support for incoming team members
  • Identify integration process improvements and document best practices


  • Bachelor's Degree in Marketing or related field required
  • 3+ years of experience in Salesforce and/or Pardot; consultant capacity highly preferred
  • Experience with enterprise integration tools and extract, transformation, and load (ETL) tools
  • A background in CRM/business process design and implementation
  • A background in lead-to-opportunity process (lead capture, scoring, routing)
  • Familiarity with GDPR, data governance best practices
  • Excellent verbal and written communication skills
  • Superb analytical acumen and the ability to manipulate large data sets (Vlookup, pivots, etc.)
  • Easily establishes rapport and effective relationships across role hierarchies
  • Experience executing projects with cross-functional dependency

Additional Information

All your information will be kept confidential according to EEO guidelines.

*insightsoftware is unable to provide sponsorship*

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **