Marketing Operations Analyst

  • Raleigh, NC, USA
  • Full-time

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description


·       Manage technical aspects of marketing integrations (Pardot, Salesforce) including maintaining data flow, creating custom fields, improving lead grading and resolving sync errors

·       Take ownership of marketing database and improve data hygiene

·       Work with cross-functional teams (Business Systems, Sales Ops) to identify and recommend process improvements in lead management

·       Articulate and document how the technical components of the marketing infrastructure works and why

·       Implement best practices for email deliverability and performance

·       Develop and maintain marketing KPI reports (MQL, SQL) and dashboards in Salesforce, Google Data Studio

·       Maintain month-over-month report on database health (size increase/decrease, opt outs)

·       Provide month-end reporting in our standardized package

·       Field ad hoc marketing reporting requests from various business functions

Require Experience + Skills:

·       BA/BS required

·       4+ years’ experience in marketing automation or marketing operations

·       Excellent verbal and written communication skills, including a high level of accuracy and attention to detail

·       Ability to troubleshoot issues and find solutions independently

·       Analytical acumen and the ability to manipulate large data sets (Vlookup, pivots, etc.); experience crafting dashboards with BI Tools (Tableau, Google Data Studio)

·       Strong proficiency in both Pardot and SFDC , certifications preferred



Additional Information

All your information will be kept confidential according to EEO guidelines.