Product Marketing Manager
- 8529 Six Forks Rd Suite 400, Raleigh, NC
insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!
Product Marketing Manager
As a Product Marketing Manager (PMM), you are responsible for making your products “fly-off the shelf.” This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our demand generation teams to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
What will you do?
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Understand and support our sales channels; work with sales enablement to train our sales team on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
How will you do it?
- Results Orientation – Demonstrate a track record of success in product marketing
- Engaging Presence – Use your interpersonal skills to effectively engage with multiple departments internally
- Drive & Grit – Operate in a fast-paced environment with a focus and determination to achieve high-quality results
- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Familiar with CRM and marketing automation tools such as Salesforce and Pardot
- Exceptional market analysis and ROI-tracking skills, able to prove what is –or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Keen eye for detail
- A creative thinker who can translate technical details into compelling business benefits
- Bachelor’s degree in business or marketing
All your information will be kept confidential according to EEO guidelines.