Insights is a Learning and Development company which aims to change the world through the power of self-awareness. 

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.

We are seeking a Marketing Planning Manager to drive impactful marketing initiatives for the DACH region (Germany, Austria, Switzerland) as part of a maternity cover role. This is a 12-month position with the possibility of extension.

Your Purpose in the Role:

In this role, you will collaborate with global teams to adapt and localize marketing initiatives for the DACH region. You’ll work to align global objectives with local execution, ensuring that regional campaigns are tailored to resonate with local audiences while staying true to the overall brand strategy. You will be responsible for a unified, results-driven local marketing plan by leveraging global insights and aligning them with regional needs.

What You’ll Do to Succeed:

• Develop and implement a coordinated local marketing plan by gathering input from global and regional stakeholders.
• Lead local marketing planning sessions, including performance reviews and forward planning.
• Localize and regionalize global campaigns to ensure alignment with local culture and market needs, while maintaining global brand consistency.
• Oversee digital marketing efforts, including SEO, social media, email and analytics.
• Support sales enablement and customer-targeted campaigns, including events and promotions.
• Provide insights on customer, market, and competitor trends.

What You’ll Bring:

• Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
• Exceptional communication and stakeholder management skills.
• Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing
• Experience working cross-functionally and managing multiple projects.
• Highly organized, with the ability to manage complex workloads and deliver under pressure.
• Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.

What Makes You Stand Out:

• A customer-first mindset combined with strong problem-solving skills.
• Diplomatic and resourceful, with a proactive approach to governance and planning.
• Team-oriented, yet self-motivated to work independently when needed.
• A champion for global marketing initiatives and an ambassador for the brand.

Language skills: Native-level German and exceptional English

Location: Germany remote or hybrid in Berlin

Contract: Minimum 12 months, full time

Why Join Us?

As a Marketing Planning Manager, you'll have the opportunity to lead impactful projects and collaborate with talented professionals worldwide. Join us in driving success and elevating our marketing efforts to the next level!

Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.

Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.

It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.

We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.

Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/