eCommerce Business Analyst

  • Full-time

Job Description

VitalSource®, an Ingram Content Group (ICG) company is hiring for a eCommerce Business Analyst to contribute to our eCommerce team in Raleigh, NC.  The eCommerce Business Analyst provides timely analytic and strategic support for the B2C business by developing actionable insights to help drive revenue growth and enhance customer satisfaction across international stores. Develops a holistic view of business performance by leveraging numerous analytical tools and a data driven approach to support effective business decision-making.  Works with the eCommerce team to raise organizational awareness of emerging market opportunities, customer needs, and the relevant competitive landscape.  

Required Qualifications:

  • Bachelor’s Degree
  • 5 years of experience working in an analytical role
  • 3 years of experience working in digital marketing or e-commerce

Preferred Skills:

  • Experience working with Google Analytics or similar web analytics tools

Key Responsibilities:

  • Analyzes the overall health of the e-Commerce business as well as performance of program KPIs.
  • Analyzes the performance of digital marketing initiatives including SEM/CPC, Affiliate Marketing, SEO, Email Marketing, etc. and identifies opportunities to achieve/exceed business goals.
  • Uses clickstream analytics to understand customer onsite behavior and identifies opportunities to improve user experience and conversion rate.
  • Identifies opportunities to implement new features, programs and services for online stores to optimize the overall user experience.
  • Utilizes competitive analysis to identify opportunities to optimize catalog and product pricing 
  • Identifies tagging requirements for Google Analytics to achieve measurement goals.
  • This list is not exhaustive

Additional Information

Perks/Benefits

  • A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
    • 15 vacation days & 12 sick days accrued annually and 3 personal days
    • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
    • Wellness program with access to local fitness centers for one low price
  • An opportunity to be part of a collaborative, open work space, where your contributions truly make a difference.
  • Located in the heart of downtown Raleigh with great grub options and an YMCA in the building to work it off (employer paid subsidy offered for YMCA).
  • Employer paid parking/commuter subsidy coupled with pre-tax commuter benefits for associates.
  • Casual Dress Code
  • Flexible Work Schedules (by team)
  • Free Snacks/Drinks/Coffee
  • Encouraged continued education with our tuition reimbursement program

    VitalSource Technologies LLC, part of Ingram Content Group LLC, is improving the learning experience by making it easier to create and deliver effective and affordable content. The preferred choice among educational institutions and companies for digital learning materials, VitalSource® helps over 1,000 educational content providers create and deliver seamless interactive learning experiences through its exclusive Bookshelf® platform to millions of learners at 7,000 institutions. Bookshelf users opened more than 20 million digital textbooks last year and read more than 3.4 billion pages. For more information about VitalSource, visit https://get.vitalsource.com/ 

    The world is reading and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, VitalSource Technologies LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.

    Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

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