Marketing Manager

  • MD-355, Frederick, MD, USA
  • Contract

Company Description

Bio-Tech

Job Description

Job Title:                      Marketing Manager

Job ID:                           TMO-REQ-016692

Work Location:         US- Remote, Maryland 99999

Contract”                       5 months

Shift:                                M-F, 8-4

This is a remote role, candidates should be located on the east coast

 

Job description:

We are looking for an energetic person to drive demand for HPLC products through marketing content generation, including product positioning and promotions. The role demands management in driving initiatives and requires a talented, flexible, and collaborative individual with strong communications skills, adept business knowledge and organizational abilities. We seek a business professional capable of bridging customer needs and broader market trends to solutions requirements and go-to-market strategy.  Intense engagement and cooperation with teams across the organization will be instrumental in gathering feedback on market trends, portfolio performance and competitive dynamics.

 

Specific Responsibilities Include

  • Working with the Marketing teams to help create Marketing Plans
  • Supporting initiatives and tactics to drive demand for products in the portfolio through positioning and marketing promotions
  • Coordinating and synchronizing marketing-related activities with other functions of the Organization such as Divisional Marketing, Product Training, and Commercial Organizations.
  • Creation of content for marketing collateral including white papers, presentations, case studies, blogs, eBooks, primers, protocols, videos, selection guides, and customer success stories
  • Conducting market research and voice of customer (VOC) for data driven decision making by obtaining and interpreting market information via surveys, market analysis, focus groups and customer feedback
  • Developing and managing deliverables for New Product Introductions 
  • Supporting the creation of training material and tools
  • Working on special projects as assigned in connection with the Business Unit goals and strategy

Minimum Qualifications/ Requirements

  • Bachelor’s degree, preferably in chemistry or life sciences, or equivalent work experience
  • Experience in Chromatography and LC-MS preferred
  • 2+ years of experience in marketing, product management or related functions
  • Strong marketing and execution skills
  • Strong project management skills
  • Knowledge and experience with portfolio positioning, campaign planning and content creation desired
  • Strong VOC experience, with the ability to develop and deploy product vision desired
  • Demonstrated confidence in written, interpersonal and oral communication is essential
  • Ability to understand technology and articulate strong customer value/benefit propositions
  • Proactive, independent, assertive, self-starter with the ability to work with a diverse and global team.

Additional Information

All your information will be kept confidential according to EEO guidelines.