Channel Marketing Specialist

  • Palo Alto Square, Palo Alto, CA 94306, USA
  • Contract

Company Description

Channel Marketing Specialist

  • The Global Partner Marketing Demand Generation Programs team is looking for a talented Partner Marketing Specialist to develop and manage marketing programs for specific channels, foster partner activation through communications, and execute through-partner marketing projects to support business objectives, pipeline and revenue goals.
  •  This individual will support Sr. Marketing Managers on the team with projects and will work closely with corporate and regional worldwide

Job Description

What are the top 3 skills/requirements this person should have?

  • ·         marketing background is key (need to have that foundational knowledge) - high preference
  • ·         software, big bay area tech experience
  • ·         partner marketing - not required, but will be a big plus (Cisco or channel)




  • The role will help support and execute global partner marketing demand generation campaigns and programs by developing strategy, building campaigns, and reporting on partner usage.
  •  Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  •  Lead the execution of a marketing program from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  •  Partner with creative teams, other internal stakeholders outside of marketing, regional teams, and external marketing agencies and vendors
  •  Manage programs results reporting dashboard and QBR presentation compiling; analyze across various campaigns, segments, solutions and channels to share insight and optimization recommendations

Additional Information


Bachelor’s degree, preferably in Marketing or related field with around 5 years of experience marketing for a software company. Experience with partner marketing a plus.

• Proficiency with Microsoft Outlook, Word, Excel and PowerPoint is mandatory

• Positive attitude, strong team player and self-starter, with the ability to manage time-sensitive projects

• Strong attention to detail, with organization and planning skills

• Proven success managing projects and deadlines

• Creativity and excellent verbal and written communication skills