• Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
• Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
• Develop retention campaigns in collaboration with Exhibitor Marketing teams
• Deliver assigned Sales campaigns, against accounts, products and revenue targets
• Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
• Support on the on-site re-booking of existing customer accounts
• Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
• Maintain accurate and timely customer information and notes within Salesforce (CRM system)
• Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
• Support Finance in resolving bad debt customers as a final escalation point
• Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only)
• Perform additional responsibilities as assigned

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Design and execute result-driven marketing campaigns for the show. Then work hands-on with internal sales, events and operation teams, as well as external partners and suppliers to deliver each initiative on the marketing calendar;
• Manage content, social media, creative & marketing agencies and suppliers to identify market opportunities, generate leads and meet the targeted attendance for show exhibitors and visitors;
• Develop regional digital and social media strategies in line with event branding guidelines, leveraging local insights, influencers and partners to build brand awareness for the show;
• Develop client engagement strategies and initiatives to drive sales and grow market share for the show;
• Work closely with key stakeholders to gather audience and commercial insights, develop data-driven strategies to motivate show visitors, and execute effective campaigns;
• Support competitive benchmarking and provide data-driven insights and best practices for audience acquisition plan;
• Generate reports and drive analysis and recommendations regularly by evaluating channel effectiveness against relevant performance metrics using different tracking tools such as Google Analytics and PowerBI;
• Keep track on budgets and investments, ensuring budgets are managed in a timely manner;
• Oversee the content management of company’s digital and social media channels (not limited to email marketing platforms, CMS, FB, IG, Wechat, Youtube & LinkedIn);
• Work with trade media and partners such as trade associations to extend promotional reach;
• Onsite event management including but not limited to:
  • Pre-registration and onsite registration
  • Supervision of survey temp staff to ensure quality insights are captured
  • Obtaining exhibitor and visitor quotes
  • Conduct post-show survey and analysis

POSITION REQUIREMENTS:

• Candidate must possess at least Bachelor’s Degree/Professional Degree in Business, Marketing, Communications or related disciplines
• At least 6-8 years of working experience preferably in events or exhibitions industry
• Prefer those who has experienced in Digital Marketing, B2B Marketing, Events Marketing

• Good command of English and Chinese
• Experience in managing web, email marketing and social media platforms (i.e. Eloqua, SurveyMonkey, Wordpress, Mailchimp, Google Analytics, Facebook, Instagram, WeChat) will be a definite advantage
• Strong proficiency with MS Word, Excel, Powerpoint and Outlook
• Photoshop, Illustrator would be a plus
• Reliable, creative, and able to work independently under pressure and be able to multitask several projects and complete projects efficiently within tight deadlines
• Good interpersonal skills and a good team player

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties.