Overseas Sales Director

Company Description

Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
Develop retention campaigns in collaboration with Exhibitor Marketing teams
Deliver assigned Sales campaigns, against accounts, products and revenue targets
Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
Support on the on-site re-booking of existing customer accounts
Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
Maintain accurate and timely customer information and notes within Salesforce (CRM system)
Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
Support Finance in resolving bad debt customers as a final escalation point
Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only)
Perform additional responsibilities as assigned

Develop and implement the sales strategy for the company’s indirect sales channels worldwide, except of China, with the aim of optimizing international sales cooperation to maximize sales opportunity.
Prepare comprehensive sales plans for new launches, providing effective support to the sales team through market research, sales data analysis, and sales resources management.
Continuously improve the company's overseas sales processes, ensure to achieve a better sales results.
Monitor sales performance indicators, regularly provide reports, analyze sales trends, and identify market opportunities.
Train members of the sales team to improve their sales skills and business knowledge, ultimately enhancing the overall sales capability and performance.

A minimum of 5 years of sales support experience that is relevant to the position, accompanied by a strong aptitude for analyzing and solving problems, as well as a solid foundation in data analysis.
Demonstrates exceptional communication and coordination skills, with the ability to effectively collaborate with individuals both internally and externally, regardless of their level within the organization.
Possesses a comprehensive understanding of the exhibition industry and the international exhibition market, including some knowledge of pertinent markets and clients.
Fluent in both spoken and written Chinese and English, with the capability to conduct business negotiations and communicate with clients in English.