Senior Marketing Executive - Digital

  • Full-time

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for trade events. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. 

Key Responsibilities:

  1. Overall Marketing Communication and Activities Management:
    • Manage and oversee all marketing communication and activities for projects.
    • Control and monitor the marketing strategy and timeline to ensure timely and effective delivery.
    • Ensure the delivery of all online marketing materials to achieve assigned objectives.
    • Focus on content development, initiating new ideas, and creating impactful marketing content.
  2. Digital Marketing Support:
    • Assist in planning and executing digital marketing campaigns across various platforms (social media, email, search engines).
    • Monitor and report on the performance of digital marketing initiatives.
    • Provide campaign identification (CID) and tracking on all channels to measure performance and generate reports.
  3. E-newsletter Creation:
    • Design and create engaging e-newsletters to promote exhibitions and communicate important updates.
    • Track performance and provide summary reports for individual e-newsletters on a monthly basis.

Qualifications

  • Education and Experience:
    • Bachelor’s degree in Marketing, Communications, or a related field.
    • Proven experience in marketing, digital marketing, or a similar role.
  • Skills and Competencies:
    • Strong understanding of marketing principles and strategies.
    • Proficiency in digital marketing tools and platforms.
    • Excellent communication and interpersonal skills.
    • Creative thinking and the ability to generate innovative marketing ideas.
    • Strong organizational and project management skills.
    • Ability to analyze and interpret marketing data to measure campaign effectiveness.
  • Technical Skills:
    • Proficiency in using marketing software and tools (e.g., email marketing platforms, social media management tools).
    • Basic design skills and familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
    • Knowledge of SEO, SEM, and PPC advertising.
  • Personal Attributes:
    • Detail-oriented and able to work under tight deadlines.
    • Self-motivated with a proactive approach to problem-solving.
    • Team player with a collaborative mindset.

 

Additional Information

Core Benefits:

  • Medical Insurance for individual 
  • Annual leave 15 – 25 days 
  • Wellbeing Benefits

 

Privacy Policy