About Informa Tech

Informa Tech aims to inspire the global technology community to design, build and run a better digital world. Our leading tech brands provide research, media, training, and events that inform, educate and connect businesses and professionals working in technology.

About Channel Partners - Events & Awards

Channel Partners events and awards offer business strategy, research, case studies, and community engagement, all designed to help channel practitioners build world-class organizations ideally positioned to help their customers make the most of digital transformation. For more than 25 years, Channel Partners has been the leader in bringing together the best of the best and enabling the channel to build relationships, showcase top solutions and stay up-to-date on the latest trends.

The Associate Marketing Manager, VIP Audience is responsible for engaging our VIP buy-side audiences (channel partners) by managing the execution of multi-channel marketing programs via email marketing, digital marketing, social media marketing, database development, lead generation, etc. This self-starter will also work alongside fellow marketers to help craft content for placement across various marketing channels, build and create marketing assets such as ads, brochures, emails, etc., and help build and maintain the content on our event websites using various content management systems.

We're seeking a motivated, energetic marketer to help drive awareness, create demand and convert target audiences for its event and awards brands.

This role is able to be worked remote within the US. 

Day-to-day Responsibilities

• Help to define the proposition, identify the target VIP prospects and develop a plan of targeting, outreach and retention for those guests
• Test strategies to optimize effectiveness of outreach and to evaluate the proposition on a running basis, to feed this information back to production/audience marketing.
• Create a project timeline inclusive of acquisition targets and contracted deliverables
• Coordinate and collaborate with production, sales, operations, client and audience marketing to drive registrations, information feedback, and delivery of VIP proposition
• Develop long term relationships with award winners and VIP prospects – improve overall event buyside numbers by leveraging contacts, etc. for event attendance, awards galas and more
• Work closely with prospect marketers to grow VIP level audience, while improving engagement among existing VIP community and award winners
• Monitor, capture, and report meaningful, relevant data and provide analysis to be used in marketing, sales, and content development
• Contribute to the marketing department to implement new marketing tactics and strategic plans
• Support the marketing team with ad hoc requests and projects as needed
• Maintains a best practice marketing environment, driving efficiency and effectiveness. Utilizes Informa Tech’s Marketing Excellence tools and approach.

Qualifications

• Around 3-4 years of work experience in events, media and/or digital marketing with a solid understanding of integrated marketing principles
• Ability to manage multiple workloads and meet deadlines in a fast-paced environment
• Excellent verbal and written communication skills
• Experience crafting and writing marketing copy
• Strong project management skills and dedication to quality
• Analytics and marketing performance knowledge
• Service-oriented “can do” attitude with a willingness to learn and collaborate with others
• Proficiency working with PowerPoint, Word, Excel, Outlook, standard business tools/networks, and the ability to quickly learn new software/platforms
• Email marketing experience (writing, building, and deploying emails) and knowledge of segmentation, and behavioral targeting
• Some travel may be required
• The pay range for this position is $56,250 - $62,500 depending on experience
• This posting will expire 8/29

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 

• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 

• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

• Recognition for great work, with global awards and kudos programs 

As an international company, the chance to collaborate with teams around the world, we’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.