Informa is a leading international events, intelligence, and scholarly research group.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa’s divisions include: Informa Connect, Informa Markets, Informa Tech, Taylor & Francis and Global Support.

Informa is a successful and diverse FTSE 100 business that has been built over the past twenty years through a mix of organic growth and acquisition. Informa is transforming itself to increase digital capability and the mix of revenues, with the expectation that far higher proportions of revenue are derived from new digital products and through the sales of all products through digital channels.

Equally, as a contemporary B2B provider of solutions and services, we anticipate the need to enable customer touchpoints through digitalising processes that are currently offline, and through shaping and establishing a digital ecosystem over the next 5 years, whilst firmly establishing our position within it, thereby providing our B2B customers with end-to-end go-to-market solutions. This has resulted in strategic programmes like GAP II, focused on a digital acceleration and associated investment and the Unifying Technology Programme, focused on transforming the Technology Operating Model.

Technology Solutions & Services

• Global Support is Informa’s fifth division, with major service hubs in the United Kingdom, the United States, Hong Kong, and Singapore as well as several smaller locations. Global Support colleagues provide shared, efficient business services and function-specific expertise to each of Informa’s operating divisions, enabling our commercial teams to focus on their markets and customers.
• Technology Solutions & Services is a key function within Global Support, with responsibility for the management and evolution of the key enterprise technology disciplines that underpin day to day business operations including Strategy & Technology Change, Enterprise Architecture, Enterprise Technology, Customer Technology, Technology Operations, and Information Security.

The Technology function is embarking on a clear roadmap for the modernisation of legacy services whilst developing new platforms, solutions and techniques that transform the department into an enabler of reliable, scalable, and secure services that support Informa’s digital agenda and diverse customer landscape, through the Unifying Technology Programme. We recognise the need for change and have a good understanding of where we need to get to. We need people to help us shape, solve problems and deliver the change agenda. Ensuring that we are seen as a trusted partner to our business colleagues.

Successful candidates will be ready to be Customer-focused, collaborative and growth focused.

Purpose of the Role & Team Profile

The Programme Manager for Marketing Technology plays a pivotal role in driving the implementation and optimisation of marketing technology solutions to enhance Informa’s marketing technology efforts. This role sits at the intersection of marketing technology, and project management, ensuring seamless integration of various tools and platforms to meet marketing objectives efficiently. The ideal candidate will work closely with cross-functional teams including business teams, marketing leaders, IT & engineering, data analytics, and external vendors to deliver innovative solutions that elevate our marketing performance.

Key interactions

• Collaborate with relevant stakeholders and technology colleagues to understand roadmaps and plans, and technology needs and translate them into actionable plans.
• Liaise with technology and engineering teams to ensure the seamless integration of marketing technology solutions with existing systems.
• Coordinate with data analytics teams to leverage technology for advanced analytics and reporting.
• Partner with external vendors for technology implementation, upgrades, and support.

Key Areas of Responsibility/Accountability

• Technology Strategy: Support the development and delivery of a comprehensive technology roadmap aligned with marketing goals and overall business objectives.
• Implementation and Integration: Lead the programmes for implementation and integration of marketing technology platforms, ensuring compatibility and effectiveness across systems.
• Project Management: Manage end-to-end project lifecycle including planning, resource allocation, risk management, and delivery timelines.
• Optimization and Innovation: Continuously optimise marketing technology stack, identifying opportunities for automation, efficiency gains, and innovation.
• Vendor Management: Oversee relationships with technology vendors, ensuring deliverables are met, contracts are managed, and partnerships are leveraged effectively.
• Performance Monitoring: Establish KPIs and metrics to track the performance of marketing technology initiatives, providing regular reports and insights to senior stakeholders.

Key Outputs and Outcomes

• Successful Implementation of Marketing Technology Projects: Ensure the successful execution of a multitude of projects spanning marketing automation, analytics, CRM integration, and other marketing technology initiatives.
• Streamlined Marketing Operations: Implement solutions that streamline marketing operations, reduce manual effort, and increase efficiency in campaign execution, lead management, and customer engagement.
• Cross-Functional Collaboration: Foster collaboration between all relevant departments to ensure alignment of technology initiatives with business goals and seamless integration with existing systems.
• Continuous Optimisation: Drive continuous optimisation of marketing technology stack through regular assessment, testing, and adoption of new tools and capabilities to stay ahead of industry trends and evolving business needs.
• Measurable Impact: Establish clear metrics and benchmarks to measure the impact of marketing technology initiatives, regularly reporting on progress and outcomes to key stakeholders to demonstrate value to inform future strategies.

Measures of Success 

• Timely delivery of technology projects within budget and scope.
• Increased efficiency and effectiveness of technology delivery operations.
• Positive feedback from users regarding usability and functionality of technology solutions.
• Alignment of technology initiatives with overall business objectives and marketing strategy.

What we’re looking for

• Bachelor's degree in Marketing, Information Technology, Business Administration, or related field.
• Proven experience in program/project management with a focus on marketing technology implementation.
• Strong understanding of marketing principles and experience working in a marketing environment.
• Expertise in marketing technology platforms such as CRM, marketing automation, content management systems, etc.
• Exceptional project management skills with the ability to lead cross-functional teams and drive results.
• Excellent communication and stakeholder management skills.
• Analytical mindset with proficiency in data analysis and reporting.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Certifications in project management and marketing technology platforms are a plus.

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes

• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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