Informa Markets, EMEA, Pharma is a highly successful team in a growth market. There is significant focus on evolving the existing value propositions to enhance customer value and build out new product offerings to serve this global community.

Informa PLC is a leading international events, intelligence and scholarly research group. Our purpose is to champion the specialist.  Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

The Senior Commercial Marketing Executive plays a crucial role supporting the Senior Commercial Marketing Manager in executing strategic initiatives and driving impactful marketing campaigns. Collaborating closely with cross-functional teams, the Senior Commercial Marketing Executive assists in executing campaigns to onboard new and existing clients, increase Customer LTV(Life Time Value) and promote up-selling and cross-selling opportunities. Responsible for the planning, briefing and delivery of collaterals and multi-channel campaigns, they bring a keen eye for detail and a data-led approach to campaign optimisation. 

Key Responsibilities:

• Support the development and delivery of the commercial marketing strategy
• Work with the Senior Commercial Marketing Manager on the implementation of comprehensive commercial marketing plans aligned with business objectives (onboarding, engagement, retention, upselling, cross-selling)
• Conduct research and analysis to inform audience segmentation strategies and craft customised messaging which resonates with recipients and drives engagement
• Create and manage campaign calendars and collaterals where required 
• Brief the delivery teams on the requirements for campaigns, and manage the creation of these through to execution
• Create engaging copy and content to engage our key client audiences
• Utilise technology such as PowerBI, Salesforce and our internal data platform to create reports with insights that help optimise our activity
• Work within Agile frameworks, utilising Asana for planning and task management
• Support the Commercial Marketing team with our proprietary segmentation platform, building sophisticated audience segments and activating campaigns
• Work with the Senior Commercial Marketing Manager to identify and execute opportunities to streamline manual process and increase the volume of automation

You Are:

• Passionate about using data to make decisions
• Hands-on and a quick learner
• A great team player
• Organized and with great project management skills
• Ambitious and driven
• Someone who thrives in a highly KPI-driven environment
• Creative and enthusiastic, with excellent copy-writing skills

• Experience using marketing automation technology (preferably Eloqua)
• Experience working with databases and audience segmentation
• Ideally you will have experience working in the event or B2B industry  
• Experience working with project management tools such as Asana
• Experience with email marketing
• A great understanding of digital communications channels

You’ll receive…

With an experienced and professional team, this role provides you with the opportunity to be highly impactful. The scale and ambition of the Pharma business gives rise to a variety of interesting and important projects.

Alongside a competitive salary, Informa also offers the following employee benefits: 

• Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning
• You are given permission to take 4 days off per year to volunteer with an approved scheme
• You are entitled to 24 days' paid holiday per year, plus one day's paid holiday for your birthday, extra time given at certain bank holidays,  and the chance to earn a free day's holiday through charity fundraising
• We offer colleagues net reimbursement for commuting travel. We will reimburse actual costs for public transport
• The official Social Committee is very active in organising social, wellness, diversity and sustainability initiatives

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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