Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Reports to: Marketing Manager

The Role

The Marketing Executive plays a crucial role in planning and executing marketing campaigns for events, closely aligning them with the organization's strategic goals. This position demands a tech-savvy, data-oriented professional who values continuous improvement and fosters effective teamwork. Essential qualifications include expertise in email marketing and content management systems (CMS), with a preference for experience in marketing automation.

Responsibilities

1. Collaborate with Marketing Team: Work closely with the marketing team to implement comprehensive campaigns, ensuring they meet strategic objectives.

2. Campaign Management: Manage campaign schedules and budgets to maintain efficiency and meet deadlines. Maintain detailed records of tasks, deadlines, and budgets.

3. Performance Evaluation: Evaluate and report on the performance of marketing campaigns, offering insights and recommendations for improvements. Analyze data to identify trends and make data-driven decisions.

4. Coordination: Coordinate effectively with partners and suppliers to ensure seamless execution of campaigns, including contra and partner marketing agreements.

5. Website Optimization: Oversee the optimization of event websites to enhance traffic and conversion rates. Collaborate with internal or external support teams to implement necessary enhancements.

6. Data Management: Ensure data quality and compliance by working with internal teams. Uphold data governance and data management policies to maintain data integrity.

7. Brand Adherence: Review and ensure all marketing collateral, email marketing, website content, and digital marketing materials adhere to brand guidelines and meet established standards.

Qualities and Skills

Essential:

• Analytical mindset with a focus on ROI
• Deadline-driven and relationship-building
• Collaborative team player, committed to growth
• Adaptable and takes ownership

Required Skills:

• Ideally experience of using email marketing or marketing automation technology (Eloqua)
• CMS platform experience (e.g., Adobe Experience Manager)
• Database management and segmentation
• Marketing analytics and digital practices
• Strong English communication skills
• Bachelor's degree or equivalent

Desirable Skills:

• Social media management
• A/B testing familiarity
• Business/marketing education

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.