Marketing Manager, Fi Europe
Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.
In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products, and researching and discovering the latest solutions.
Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.
The Marketing Manager, Fi Europe, is responsible for overall marketing and campaign planning and delivery for the annual Food ingredients (Fi) Europe event. They work closely with the Digital Marketing and Lead Generation teams in the planning and delivery of all their campaigns and define the customer segments as per marketing campaign. The role will own the detailed customer contact strategy, as well as owning the coordination for all customer contact activities.
The Marketing Manager is analytically minded with a proven ability to interpret data, make informed decisions, and continuously optimise campaign performance, but still demonstrate a creative flair and curiosity to think outside the box. They have a high attention to detail and able to see how each detail supports the bigger picture as well as the commercial opportunity. A self-starter with extensive experience of B2B event marketing, the Marketing Manager should be accustomed to working in a fast-paced, dynamic environment.
The Marketing Manager has an in-depth knowledge of their industry and customer base, ensuring they have a good awareness across the various marketing technologies and channels.
They partner closely with critical business functions such as Sales, Brand, Operations and Content teams, setting business targets within the event plan, agreeing on marketing goals and reporting on campaign performance.
Principal Duties & Responsibilities
Deliver full event marketing campaigns, working to agreed volume and revenue KPIs and budget
Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
Owning the customer contact strategy, and acting as the point of co-ordination for all customer contact
Manage Marketing Executive to support effective planning activities and working effectively across all marketing functions (Lead Generation, Digital Marketing, Digital Product Marketing)
Project management of all activities related to planning and delivering of their marketing campaigns across the different marketing functions
Engages with and collaborates closely with Brand, Sales and Content functions to build a targeted and customer-focused event plan
Develops detailed campaign plans for the end-to-end customer contact strategy segmented by channel, activating timely, relevant communications through the full marketing mix while optimising the effectiveness of each channel
Accurate cost tracking and reporting, with overall marketing budget responsibility
Development of detailed testing plans and milestones for review and optimisation of the various campaigns
Work with (and hold to account) agency to deliver and maximise PR campaign
Work with copywriter and all marketing functions to ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed and adheres to brand guidelines and tone of voice
Direct and coordinate the design and production of all marketing collateral and event branding/ signage to be determined within the marketing plan
Required Skills & Experience
Driven individual with a passion for marketing
Strong marketing planning skills, with a deep understanding of customer segmentation, database development and growth including segmentation / advanced targeting
Commercially driven, with proven experience of hitting marketing KPIs
Previous line management experience
Excellent independent and team collaboration skills
Ability to communicate ideas clearly, effectively and persuasively
Experience in working within a matrixed team and stakeholder management
Flawless written and verbal communication skills
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
Marketing technology savvy. Able to quickly adopt and work with new technology solutions such as email marketing, data segmentation, website content management and project managements tools, etc.
CIM or IDM Diploma in Marketing Management or Digital strategy preferred