INFORMA MARKETS EMEA Sales Division is an international interlinked structure across USA, UK, Netherland, Turkey, UAE, Thailand, India, China and many more across multiple industry sectors ranging from Pharma, Food, Packaging, Medical, & Security operating in more than 20 countries. Globally there are an estimated 10,000 people working at INFORMA MARKETS. This global footprint allows us to help businesses to trade both domestically and internationally.

INFORMA MARKETS organizes over 600 market-leading B2B events every year. At our events we create the environments which allow business to flourish.  Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

JOB PURPOSE

An exciting new opportunity has opened up to join INFORMA MARKETS Food department working on a global portfolio of events within the Food Ingredients industry. The candidate will work on the flagship events Food Ingredients Europe and Vitafoods Europe, annual trade shows. They will also be working on the following high growth market events, Fi India, Fi China, Hi China, Fi Vietnam, Fi Africa, Fi Asia, FI South America, Hi Japan. The candidate will also be given responsibility for one of the portfolio show to manage as the lead ‘Account Executive - Champion’,  you will sit within an INFORMA MARKETS office and manage a defined set of accounts to maximize revenue from these accounts and generate new business in to emerging markets from the accounts, to hit personal quarterly targets and team targets.

This role is perfect for an ambitious and experienced sales professional with a proven commercial record in exhibition/sponsorship sales. The role comes with a host of responsibilities and excellent career opportunities to develop. The candidate needs to build up valuable relationships with your client base and help them through the pre-show process. You'll be required to co-ordinate with the sales team, sales ops & brand departments. Updating our CRM system, work with the marketing team, sending out proposals, feeding back information to the Head of Account Management via weekly sales comments. You will have autonomy over creating new revenue streams and building relationships with key industry bodies as a point of contact. The key focus will be to ensure that the brand is consistently developed and marketing and sales plans fulfilled to ensure that all financial targets, brand awareness, client satisfaction and best practice objectives are fully met. INFORMA MARKETS is committed to developing our staff through specialist training, support and advice throughout the year.

PRINCIPAL DUTIES AND RESPONSIBILITIES

Based in our dynamic and diverse office in Amsterdam, the Netherlands, the role manages the (hybrid) events, sponsorship and online webinar sales for the Informa Markets Food Ingredients and Vitafoods portfolios, 2 of the largest & best performing portfolio’s within the business.

The Account executive reports into the Head of Account Management, driving weekly / monthly sales, hit targets and reporting, manage existing and new customers focusing on maximizing their return on investment and our revenue potential.

• Proactively target and sell to key clients via the telephone / email to increase revenue and sqm.

• Be able to overcome objections and build value in the product

• International travel to meet customers and attend trade shows

• Ability to lead research and generate own client base (internet search, etc.)

•Target orientated

•Minimum 3 hours outbound telesales per day

•Maintenance and updating of CRM system (Salesforce) i.e. sales database current exhibitors and potential exhibitors

•Responsible for day to day communication with clients

•Maintain accurate and timely detailed sales reporting

•Assist with sales actions, follow up on leads

•Work from a sales plan using direct telesales, direct mail, Internet, social media and printed material

•Play an active part in identifying sales opportunities (become familiar with existing and new competitive events, also in order to find ‘new’ lead companies). 

We do consider applicants from London (Valid Right to work in UK is needed for London applicants)

Telesales 70% of time

Face to Face client meetings 20% of time

Competitor Trade Show visits 10% of time

POSITION REQUIREMENTS

•Good communicator and team player •Multi-tasker • A self-starter with a high level of enthusiasm and accuracy • Excellent organizational skills • Working to short deadlines & under pressure • Excellent German, both written and spoken • Excellent English, both written and spoken • Flexible, creative, proactive • Ability to deliver quality output on time • Exhibition or Events relative sales experience preferable • People Management experience required

Role Key Competencies

People management skills

Team Player

Analytical

Communication

Planning and Organizing

Initiative