The Opportunity

We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any tech event in history. LEAP, launched in Riyadh in February 2022, attracted over 100,000 attendees to its first edition, and became the most attended tech event in the world in February 2023.

Commentators have described it as: 'A digital Davos’ (Wired); ‘A head-to-toe tech player’ (Fast Company) and 'The largest debut tech event in history' (Wired). Stephen Bartlett, speaking with Fast Company, said, “I’ve been to a lot of conferences and conventions around the world, and this really feels like it’s in a class of its own.”

The event is supported by the world’s leading tech brands, investors, sovereign wealth funds and startups, and captures the pioneering spirit of Saudi Arabia’s Vision 2030. With its unprecedented scale and momentum, the event is attracting enormous interest beyond the tech sector and requires an experienced brand leader to harness its full potential.  Learn more about the experiences that we curate.

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented.  Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Throughout  2023 and 2024 Tahaluf will build on its award-winning events; LEAP (www.onegiantleap.com) and Black Hat Middle East (www.blackhatmea.com), to launch new, largescale business-to-business events.  From technology, real estate and food to pop culture, intermobility, beauty and beyond, Tahaluf will introduce a vibrant, varied portfolio of events, trade shows and conferences to the Kingdom of Saudi Arabia.

The Role

The Digital & Social Media Executive designs and delivers critical aspects of the Digital strategy to achieve commercial objectives and revenue targets.

Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

Key Responsibilities

SEO Points

Develop and implement a comprehensive SEO strategy to improve search engine visibility and drive organic traffic to the company's websites.

Conduct keyword research, site audits, and competitor analysis to inform SEO strategy and tactics.

Social media points

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

Content writing
Should know Arabic and help us to write and optimize Arabic content for the Website, Social media, and blogs.

Qualifications

• Minimum of 3 years’ experience in Digital Marketing
• Bachelor’s Degree or equivalent experience

Qualities & experience

Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Relationship Management; Data Gathering & Analysis; Creativity; Communicating for Impact; Influencing, Content Writing, Social Media, SEO