Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.

Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

The Role: Senior Marketing Manager
Main Duties & Responsibilities: .

We are seeking a digital-savvy, highly-motivated Marketing Manager to design and deliver successful marketing campaigns for events and digital products in line with agreed KPI's.

The successful candidate will be analytically-minded with a proven ability to interpret data; make informed decisions and continuously optimise campaign performance, but still demonstrate a creative flair and curiosity to think outside the box. You will have a high attention to detail, but be able to see how each detail supports the bigger picture and commercial opportunities. You’ll also be a self-starter with extensive experience of B2B event marketing and be accustomed to working in a fast-paced, dynamic environment.

Key Performance Indicators

•     Delivery of marketing campaigns in line with business objectives        set by Head of Marketing / Event Director
•     Adherence to timelines and budgets
•     Marketing KPI reports
•     Managing and upskilling Marketing Executives / Senior Marketing         Executives. 

  PLANNING & CAMPAIGN MANAGEMENT

•   Work with event teams to plan product (largely exhibitions) marketing   campaigns to meet strategic objectives
•    Identify target media, associations, industry partners and social media  influencers and determine how they fit within the integrated campaign
•    Develop marketing budgets in line with plans and maintain budget  trackers
•   Create and deliver lead generation campaigns to support sales teams and drive revenue
•   Work with internal teams and external agencies to deliver digital  marketing, social media and PR in line with marketing plans to hit    agreed KPI's
•   Optimise spend across marketing channels
•   Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

• Identify target universe and key segments within target universe
• Develop personas, value propositions and messaging for each of the key segments
• Copy writing in line with the content calendar and messaging
• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
• Monitor and adjust digital marketing activity based on performance metrics
•  Develop and deliver content calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc)
• Manage PR function (internal or external depending on the product) with input from Event Director
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proof read, adheres to brand guidelines and agreed Informa standards 

ANALYSIS & INSIGHT

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
•  Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Build a culture of testing and metrics-driven decision making in the team

Qualities needed

• Commercial mindset
• Ability to manage and upskill remotely
• Able to consistently set the bar higher
• Ability to deep dive into an industry and recommend the strategy
• Good understanding of customer insight techniques and application
• Ability to work effectively across a range of projects

Skills required

• Marketing management experience in events
• International marketing experience
• Thorough understanding & knowledge of digital and content marketing
• Audience development and growth, including segmentation/personalisation
• Building relationships with partners and stakeholders
• Analytical and questioning mindset
• Deadline and target driven
• Excellent verbal and written communication skills in English
• Experience in using marketing automation technology and CMS platforms

Alongside a competitive salary, Informa also offers the following employee benefits:

• Season ticket loan & Cycle2work
• Money purchased pension scheme & life assurance
• Eye care and childcare vouchers
• 25 days annual holiday, increasing to 27 days after 2 years, plus an extra day off for your birthday
• Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning and the opportunity for colleagues to earn their Certificate in Exhibition Management (CEM) in-house
• Informa's colleague Share Incentive Plan matches every share purchased with a free share
• Informa offers a £250 Healthy Lifestyle subsidy to spend on fitness activities and classes
• You are given permission to take 4 days off per year to volunteer with an approved scheme
• Modern office in a central location with onsite gym, yoga classes & Benugo’s cafe