Buyer Development Manager

  • Full-time

Company Description

Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Malaysia and Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.   

Job Description

As part of the key role in the project team, Buyer Development Manager focuses on developing new key buyer community for our project – Malaysian International Furniture Fair (MIFF). The incumbent shall develop recruitment and engagement go to strategies to achieve new key buyers’ recruitment and existing buyers’ retention in the global furniture market.

The incumbent will be apt in building strong relationships with key buyers in identifying their sourcing needs and requirements to promote their new supplier acquisition in MIFF.

The goal is to contribute in sustaining and growing business revenue by ensuring the key buyers sourcing needs are met and constant growth of key buyers onboarding to MIFF.  At the same time, promote value propositions to MIFF exhibitors with our ability to deliver increased and high quality international buyers with support of a global network.

You will play an important role to:

  • Develop, implement, and optimize buyer development strategies to compliment sales efforts by recruiting new buyers in targeted furniture industry across regions attend to the event
  • Drive new buyers prospecting, high quality new buyers’ recruitment and engagement in all regions through all possible channels.
  • Develop, engage, and build relationship strategies with industry stakeholders to acquire new buyer prospects
  • Be the strategic partner and advisor to the key buyers, go beyond to discover their sourcing needs and requirements. Retain and nurture those key relationships over time strategically
  • Gather market intelligence and research data to gain market insights about buyer sourcing needs and trends to design go-to-market campaign strategy to reach out potential high-quality buyers
  • Ongoing follow up and clean up new buyer leads, sourcing information in Database Management system
  • Provide full onboarding and administrative support to key buyers that agree to attend the event.
  • Working closely with marketing team to generate call-to-action buyer promotion campaigns
  • Submit timely progress updates to the line manager to enhance buyer development programme


  • Degree holder or above in Marketing / Advertising / Business or related disciplines
  • More than 5 years’ experience in sales, marketing, communications or procurement consultative services.
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Good attention to detail and excellent organizational skills
  • Ability in problem-solving and customer centric
  • Experience working in a collaborative environment
  • Self-initiative, well-organized and able to work under pressure
  • Proficient with Microsoft Excel and PowerPoint
  • Strong written and verbal communication skills

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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