Digital Marketing Manager

  • 5541 Central Ave, Boulder, CO 80301, USA
  • Employees can work remotely
  • Full-time

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Informa is seeking a Digital Marketing Manager to join Informa’s Health & Nutrition Group. The Digital Marketing Manager is primarily responsible for supporting digital excellence for demand generation and user paid initiatives including events, print/digital subscriptions and lead generating content marketing programs. He/She will be heavily involved in spearheading SEM/SEO, user analysis, conversion tracking and the execution of strategic initiatives to help increase segmentation capabilities to support campaign success. The role will also include monitoring performance metrics and allocating database resources for achieving optimum campaign performance. A qualified candidate will have experience with SEO/SEM tactics as well as hands-on experience with marketing automation tools.

Additionally, the Marketing Analyst will take direction from the marketing teams, be willing to address standard and ad-hoc reporting needs and interact with the business leaders, events teams and centralized groups.

Essential Job Functions:

·       Work with business leaders to identify goals for event and digital products;

·       Work with marketing to develop an ongoing strategy to drive net new users and renewals for digital and in person events

·       Identify efficiencies across the portfolio to synergize user-marketing initiatives (events, subscriptions, lead gen);

·       Develops reports with direction from marketing team to showcase customer lifecycle and customer lifetime value trends;

·       Explores, models, mines, and experiments with data and analytics to answer critical business issues;

·       Makes strategic recommendations supported by sound analysis;

·       Develops knowledge of our core product offerings and how they perform against our database as well as developing and maintaining a knowledge of core topics to accurately project performance;

·       Work with marketing to develop an ongoing strategy to drive net new users and renewals

·       Identify efficiencies across the portfolio to synergize user-marketing initiatives (events, subscriptions, lead gen);

·       Works with IT Department and appropriate resources to modify additional technical needs. Supports data quality: Troubleshoots errors within work flows or program code. Works to put checks into place to prevent common errors from occurring.

.      Day-to-day management of ad campaigns on various platforms

Qualifications

Knowledge, skills and abilities required:

·       BA or equivalent in Marketing, Statistics or other business-related field

·       2-3 years of experience in a digital marketing role

·       High Proficiency with Microsoft Office

·       Demonstrates ability to analyze and communicate findings in technical and non-technical terms;

·       Strong interest in the analytical side of marketing as it relates to response rates, database segmentation and overall campaign strategy;

·       Excellent oral and written communication skills;

·       Extremely reliable and a team player;

·       Must be comfortable working independently in a fast-paced environment

·       Intermediate/Advanced knowledge of marketing automation software; Eloqua preferred

·       The ability to travel for up to five days 2-3 times a year

 

Optional Skills/Experience :

Adobe Creative Suite, html, Adobe Experience Manager, Google/Adobe Analytics, Adobe Target, Salesforce, Tableau (or similar data visualization products), Google Ads, Google Search Console, Google Tag Manager, LinkedIn Campaign Manager, Facebook Business Manager, WordPress, CSS, and passion for the health and nutrition industry

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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