Portfolio Marketing Manager

  • Southwark St, London SE1, UK
  • Full-time

Company Description

Are you passionate about getting a deep understanding of customers to connect them to your solutions and do their jobs better?

Driven by our mission to bring transparency to shipping, Lloyd’s List Intelligence transforms data, information and expertise into actionable analytics, insight and perspective that create value for customers. For almost 300 years we’ve been the go-to partner for maritime intelligence and today help over 60,000 professionals do their jobs better.

Lloyd’s List Intelligence, a global company, part of Informa plc, is looking for an experienced Portfolio Marketing professional to join it’s expanding team of 14 to drive customer centric communication across global global shipping and maritime services industries.

Reporting to the Head of Portfolio Marketing, we’re hiring a Portfolio Marketing Manager to define opportunities to deliver value to professionals in maritime trade compliance and commercial roles and deliver the Marketing initiatives needed to convert them to revenue growth.

This role is a key driver in the evolution from selling products to solutions and therefore it requires the ability to drive cross-functional go-to-market initiatives and a proven track record in generating demand based on customer problems, not products.  

Job Description

Role Purpose: 

Lead and deliver organisation revenue growth through an in-depth understanding of the key markets, target audiences and revenue opportunities. Represent the voice of the customer, work cross functionally to build a single view of the customer and collaborate to explore and deliver go-to-market success.

Key Responsibilities:

Marketing Plans:

  • Create and deliver marketing plans that include the key opportunities for growth, and major issue-based themes that will be communicated into target markets to drive demand. 

Buyer Insights:

  • Understand buyer personas, and how they buy, to inform campaigns, content and innovation.
  • Maintain and update materials defining the Decision Making Unit, personas and value propositions.
  • Analyse current and addressable markets to determine their propensity to buy.
  • Map the potential buying process for the solution, including key roles that participate in it.

Go-To-Market:

  • Bring new and existing solutions to market with integrated campaigns to maximise reach and engagement.
  • Manage a backlog and roadmap of revenue initiatives to test across white space, upsell and cross sell.

Messaging and Content:

  • Create and execute content strategies that encapsulate audience-centric messaging and value propositions.
  • Build relevant content for buyer roles to consume in a variety of formats across target market buyer journeys.

Sales Enablement:

  • Enable sales to sell more via appropriate knowledge transfer, content and Go-To-Market programs.

Qualifications

What we are looking for:

  • Minimum of 4 years’ experience in a global B2B Marketing management role.
  • Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the knowledge of the processes and tools necessary to support these activities. 
  • Previously developed and delivered localized global marketing plans and reporting the impact and contribution to business and marketing goals.
  • Have a proven track record in understanding products/solutions and customers to create compelling value propositions, highlighting customer benefit and competitive differentiation. 
  • Have worked in a matrix and delegated effectively to deliver marketing activities and campaigns.
  • Have a proved track record in effective day to day management of resource to deliver successful marketing campaigns on time and to budget.
  • Strong leadership skills, with the ability to align activities to strategic priorities and develop relationships across the organization. 
  • Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results
  • Excellent written, presentation, and verbal communication skills. 
  • Experience in marketing SaaS, business data, analytics, or B2B complex solutions and products preferred.
  • Knowledge of the maritime ecosystem an advantage.
  • Educated to degree level: Marketing or Business preferred.
  • Ability to travel as needed. 

 

Additional Information

Why work for Informa?

  • 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!   
  • Fabulous new office in Central London with an amazing rooftop terrace, views of Central London, onsite gym and a variety of restaurants and amenities nearby. 
  • Hybrid working opportunities available (balanced between home and office)
  • Training and development for helping you achieve your career aspiration
  • Life assurance
  • Pension match and a range of other entirely flexible benefits to suit your needs 
  • Share-Match options - become a shareholder
  • Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other  protected characteristics under local law.

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