Senior Digital Marketing Specialist - SEO

  • 110 Southwark St, London SE1 0TA, UK
  • Full-time

Company Description

Informa is a leading international events, intelligence and scholarly research group. Listed on the London Stock Exchange and a member of the FTSE 100, Informa has over 11,000 colleagues working in more than 30 countries.

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. We sit at the heart of the tech community with specialisms in emerging tech, AI, IoT, enterprise IT, cybersecurity, media & entertainment and service providers.

Leveraging over 100 trusted brands, we offer an unrivaled global networking community and platform for technologists and innovators to be inspired and reach their full potential. (Join us and reach yours!)

The Senior Digital Marketing Specialist - SEO is a permanent role on a hybrid working basis - remotely and in our central London offices.

Job Description

Working in a dynamic, creative and highly collaborative central digital marketing team, the Senior Digital Marketing Specialist – SEO will conduct comprehensive, technical SEO audits and create in-depth SEO strategies for implementation and continuous optimisation across Informa Tech’s most prominent brands. Operating as an internal agency, this individual will work within a central team of four whilst collaborating with marketing teams working within market/industry ‘Pillars’, consisting of events, training courses, research products and media properties. They will lead on SEO initiatives which drive an increase in organic discoverability, branch reach and perception amongst a variety of tech and telecoms communities, significantly accelerating Informa Tech’s qualified audience base and increasing conversion. They will lead on the tracking and reporting of all campaigns, providing key insights to maximise effectiveness against overall marketing objectives. This highly technical marketing specialist will embed SEO best practice across Pillar Marketing and Media teams, providing training where necessary.

Qualifications

  • Extensive and technical SEO knowledge and its application
  • Highly strategic - SEO strategy creation
  • Extensive knowledge of Google Analytics with and in-depth experience in segment building and goal set-up
  • Extensive knowledge SEO tools such as Google Search Console, Screaming Frog, Deepcrawl or similar
  • Creating comprehensive and effective SEO strategies, closely aligned to overarching marketing objectives
  • An in-depth understanding of technical SEO and practical experience implementing successful SEO strategies
  • Hands-on experience conducting comprehensive SEO audits
  • Highly analytical, ability to recreate successful initiatives and optimise sub-optimal SEO strategies
  • Proven experience in analysing audience data, traffic analytics and channel performance, and recommending improvements
  • Ability to effectively collaborate cross Pillar, with strong communication and presentation skills
  • Ability to multitask and work across multiple product and audience types
  • Strong project management skills
  • Highly innovative – staying up to date with latest SEO tools, platforms and important algorithm changes
  • Preferably experience focused on success SEO initiatives across media and news sites
  • Knowledge and/or experience in site migrations

Additional Information

  • 25 days leave plus bank holidays, 4 days for volunteering and a day off for your birthday!  
  • Hybrid working opportunities available (balanced between home and office in London).
  • Learning and development plan to assist with your career development
  • Life assurance
  • Other flexible benefits include healthcare, cycle to work scheme and season ticket loans
  • 5% pension match
  • Share-match options - become a shareholder
  • Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

All your information will be kept confidential according to EEO guidelines.

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