Sponsorship Manager

  • 5541 Central Ave, Boulder, CO 80301, USA
  • Employees can work remotely
  • Full-time

Company Description

New Hope Network is a leader in the B2B health and nutrition exhibitions industry. New Hope Network’s portfolio boasts large scale tradeshows like Natural Products Expo West and Expo East as well as conferences such as Nutrition Business Journal and Nutrition Capital Network and hybrid versions of these events in the form of digital experiences. All of these events help to foster companies in the natural products industry throughout their life cycle. In these events, exhibitors then enhance the value of their experience by purchasing sponsorships and/or marketing opportunities to expand their brand presence.

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets organizes transaction-oriented Exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving several core verticals, including Property & Construction, Health & Nutrition, Beauty, and Pop Culture.

 New Hope Network is a division of Informa Markets and is the go-to partner for targeting and achieving success in the health and wellness industry, fueling every stage of a company: from opportunity identification, through development and manufacturing, to sales and prosperity. This is achieved through tradeshows, conferences, media, publications, and data & insights.

Job Description

New Hope Network is seeking an experienced Sponsorship Manager for its health & nutrition hybrid-exhibitions and conferences. The Sponsorship Manager will lead the maintenance, creation and execution of the sponsorship and marketing opportunities for our clients to drive the efficiency and growth of the events. This position is a mixture of creativity, operations, project management, and nurturing client (aka sponsor) and internal stakeholder relationships.

Job Responsibilities:

Participate and demonstrate leadership in an engaged and empowered team:                   

  • Collaborate on long and short-term goals to support company, department and market vision.
    • Lead the creation of digital event solutions to support the evolution of hybrid events for the health and nutrition portfolio.
  • Manage communications between operations, sales, and other relevant show teams regarding the fulfillment of sponsorship and marketing opportunities for our clients.
  • Develop an understanding of the markets we serve, specifically Natural Products, and deliver opportunities in line with these communities and client’s needs.
    • This role will have a heavy emphasis on understanding the value and solutions digital event opportunities can provide to the Natural Products industry.
  • Be an active participant in the Exhibition & Conference industry through continued education, association involvement and/or community contribution.

Innovate and find solutions for optimal results in a hybrid event world:

  • Create and implement sponsorship and marketing opportunities for our clients that capitalize on existing show features as well as incremental ones.
    • This role will have a heavy emphasis on the creation of digital event opportunities and post-delivery analysis of client return on investment.
    • Examples of opportunity responsibilities include:
      • Producing digital or other outside the conventional in-person “box” event opportunities.
      • Appropriately measuring and analyzing the success and longevity of new digital event opportunities.
      • Creating and implementing custom graphics, signage, and branding.
      • Sourcing vendors for both services and promotional items.
      • Designing food and beverage menus to highlight sponsor products or mission.
      • Project managing large volume sampling opportunities with complicated freight.
      • Integrating sponsor messaging or speaking opportunities into conference programming.
  • Serve as a “project manager” across operations, technology, marketing, conference, and other internal teams to ensure the fulfillment and execution of sponsorship and marketing contracts.
    • Requires advanced attention to detail, organization skills, and the ability to track and juggle multiple projects simultaneously.
  • Work with vendors to determine and control the pricing of existing and future sponsorship assets and deliverables; then communicate pricing to show teams to facilitate accurate valuation and pricing.
    • Comfort overseeing 1 million+ budget and timelines related to sponsorships.

Deliver consistently high performing products and services:

  • Work directly with clients (aka our sponsors) to appropriately manage expectations while providing a high customer service level to ensure client happiness and encourage future sponsorship sales.
    • Strong communication skills, experience in conflict resolution, and a positive attitude are key attributes for client relationship responsibilities.
  • Meet defined timelines set out by the Senior Sponsorship Manager and Show Managers, various internal teams, vendors, and other show partners to fulfill contracted opportunities on the show site.
  • Identify places organically and within existing sponsorship and marketing opportunities to increase show revenue and profit growth; and value for clients.

Develop relationships that facilitate achievement of client objectives:

  • Develop relationships with the internal team, vendors, show partners, and clients that support effective communication and exceptional results.
    • This role will have a heavy emphasis on communication with the various sales teams across the portfolio to promote sales, manage client expectations, and bolster YoY client retention.
  • Provide input for RFPs that addresses the unique needs of each event, i.e. costs, market need, program flow etc.
  • Communicate contract obligations and inclusions to appropriate groups involved.
  • Work as an interface to ensure the show is professional and that onsite challenges are invisible to (most) internal and external customers.


  • Bachelor’s degree in related field (preferably event planning, marketing, hospitality, and/or business).
  • Minimum 2-5 years of event industry experience with an emphasis on sponsorship, operations, and/or marketing. 
  • Highly organized, detail oriented and able to execute demanding, simultaneous, multi-show deliverables in a mutable environment.
  • Requires strong communication skills, professionalism, positive attitude, and ability to work with clients, vendors, and internal team members.
  • Ability to work independently as well as part of a team while delivering accurate and on time results.  
  • Travel to conferences and tradeshows is approximately 5-10% of the year.

Additional Information

What we offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, vision)
  • 401K and Matching
  • Employee Stock Purchase Plan
  • Generous PTO policy
  • Work-life balance
  • Dog friendly office (for Boulder, CO only)
  • Additional discounts through various partnership
  • Compensation:  $45,000 - $60,000 annually based on experience

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

This role reports to the Senior Event Sponsorship Manager, and this position is classified as exempt for FLSA.

To be considered for one of Informa’s openings, please complete an online application at Informa.com or by clicking Apply.

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