Sales Manager (DesignCon)

  • 2901 28th St, Santa Monica, CA 90405, USA
  • Employees can work remotely
  • Full-time

Company Description

There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Division specific summary:

Informa Markets Engineering Group is the leading B2B event and media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce, and innovation in such sophisticated segments as medical devices and pharmaceutical development, advanced engineering design, automation, manufacturing, processing, and packaging.

Job Description

Informa Markets Engineering Group is offering a rare opportunity for a sales professional motivated by the idea of being the key revenue driver for DesignCon. With a more than 25 year legacy, DesignCon is universally recognized as the top event and conference serving the high-speed communications and system design community. Situated in Silicon Valley, DesignCon offers industry-critical engineering education in the heart of electronics innovation.

We are looking for an experienced sales professional who is excited by the opportunity to continue growing what is already the dominate event in its space. Experience selling physical stand space, as well as physical and virtual sponsorships is preferred but not required. Experience in the electronic engineering space is a plus.

This role will manage sales to all tier level customers depending on the market and attracting new customers. This role is critical to the business, as the key to our success is retention, growth of customer relationships and cultivating new business. As the key revenue driver for DesignCon, you will have the opportunity to help shape the direction of the event in collaboration with sales, events, and marketing leadership teams.

The Sales Manager role will involve a combination of internal and external sales activity, meeting customers face-to-face and attending competitor events. This role will be expected to sell to a variety of new customers, from large key account acquisitions to independent small and medium enterprise customers.  The Sales Manager will also sell to valued existing customers and generate growth. Selling will be done over the phone and face-to-face when relevant. Performance will be evaluated based on achieving revenue and new business targets.

The Sales Manager will be  knowledgeable and well-informed of the brand industry. Further brand and industry expertise will be developed by collaborating with Account Directors and Brand leads. The Sales Manager will be responsible for both sourcing and closing leads. Maintaining and strengthening customer relationships throughout the year is an important focus, to understand the customers’ needs and articulate a compelling value proposition as part of the sale.

Role Accountability and Duties:

  • Sell to existing small, medium, and high-tier customer accounts with engaging conversations and compelling proposals while guiding them through buying process
  • Prospect, generate, and seek new business opportunities inside and outside of existing client base through cold calling, follow-up calling, and attendance at industry-related events
  • Utilize consultative selling methods to prospective and existing customers by offering new opportunities
  • Build upon industry specific knowledge, including attending competitor events, analyzing customer data, sharing experiences across the team
  • Work collaboratively with Marketing to create tailored packages to support new revenue growth
  • Deliver business development strategy, working with Event Directors, to target new market sectors and regions
  • Leverage understanding of customer buying trends to help develop Sales plans and approaches 
  • Support the retention of existing customers (where necessary). Ability to negotiate effectively and proactively handle and respond to customer objections
  • Maintain accurate pipeline, sales activity and customer information within Salesforce of new and existing business (CRM system)
  • Inform line manager of the latest customer pipeline and booked information through accurate use of Salesforce reporting, in relation to the monthly and annual goals, so they can liaise with relevant Event Directors weekly
  • Develop Sales plans, inclusive of pricing strategies, and approaches to grow existing customer account through cross and up selling
  • Mentor and assist Sales Executives when necessary


  • Revenue performance against target
  • Customer retention revenue
  • New business revenue
  • Sales activity through salesforce


  • 3+ years of work experience in business-to-business sales with proven track record of prospecting and growing revenue from existing accounts.
  • Ability to communicate effectively
  • Ability to identify and pursue cross and up selling opportunities
  • Ability to ask probing questions in order to proactively handle and respond to customer objections
  • Experience managing multiple customers and maintaining high energy sales
  • Energy and enthusiasm for the job
  • Up to 20% travel required
  • Experience with Salesforce CRM desired

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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