Marketing & Graphic Design Coordinator

  • Level 4/24 York St, Sydney NSW 2000, Australia
  • Full-time

Company Description

CAPA - Centre for Aviation, part of the Aviation Week Network, is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Our unrivalled reputation for independence and integrity means you get the whole story, with powerful data and in-depth insights on the news, issues and trends that are shaping our industry.

Since its establishment in 1990, CAPA has developed a formidable global network of aviation researchers and analysts located across Europe, North America, Asia and Australia. We provide Members with access to more than 1,000 News Briefs each week, as well as Analysis ReportsResearch Publications and a comprehensive Data Centre with extensive company profiles, airline and airport databases, and more.

Our sought-after events and masterclasses are hosted in key markets throughout the year and attract the highest calibre of thought leaders and decision makers globally. With valuable networking opportunities and high-level agendas showcasing an incomparable level of expertise and strategic insight, you’ll stay informed and connected to industry leaders around the world. In addition to our series of global summits, we also capture insights straight from the source on our CAPA TV channel.

As a global leader in aviation knowledge, our aim is to make a difference by providing news, analysis and data that businesses need to stay ahead of the competition. We remain committed to providing CAPA Members with the highest standards of service, giving you an opportunity to connect with aviation and travel industry leaders around the world.

Job Description

Salary $55-60k AUD

12 Month Fixed Term Role

To take ownership of visual branding requirements and work with the Global Marketing Director, graphic design team and broader marketing team to design and deliver marketing assets. Ensure these promote CAPA products and services and maintain our brand and values. The role will also be required to provide marketing support.  

  • Manage the development of visual assets to support multi-channel marketing programmes and campaigns which will promote CAPA and CTC products and services plus those of our partners and sponsors. This includes working with the relevant stakeholders to:
    • Develop asset order list (e.g. landing pages, social tiles, banners etc.) and brand requirements;
    • Determine timelines for delivery of assets;
    • Ensure look and feel of assets aligns with creative copy and drives action;
    • Develop visual concepts and brief in requirements with graphic team and/or develop designs from conceptulisation to completion.
  • Maintain a directory and inventory of sales support materials (e.g. flyers, presentation templates etc). This could include:
    • Ensuring assets are current and accurate;
    • Coordinating the creation of new materials;
    • Sharing internally - communicate any updates to management and relevant stakeholders (e.g. sales / event teams) to encourage use of these assets.
  • Act as the guardian of the CAPA brand plus associated brands to ensure consistency of brand elements across all formats and platforms.
  • Edit marketing material and coordinate with relevant stakeholders.
  • Manage strategy, calendar and inventory for advertising channels.
  • Provide marketing support while working as an effective, collaborative team member.

Qualifications

  • Degree in Graphic Design or relevant field.
  • 2+ years minimum relevant experience.
  • Highly creative with advanced level of experience designing digital assets (email, social, display and web banners).
  • Deep knowledge of the Adobe Creative Suite and other industry standard design tools.
  • Demonstrated experience in typography, composition, colour, photography, interactive graphics.
  • A strong understanding of current digital design standards and best practices.
  • Advanced experience of email best practices, mobile and design trends.
  • Strong knowledge of social media best practices and platform specifications.
  • Strong ability to interpret a creative concept in to easily digestible and engaging digital design across websites, landing pages, mobile, apps, banners, and email campaigns.
  • Video editing & animation capabilities will be highly regarded.

Additional Information

Additional required skills:

  • Experience in taking ownership and leading projects from conception to execution.
  • Proficiency in Microsoft Office Suite.
  • Team player able to suggest present ideas & concepts, technologies that may help solve challenges.
  • Ability to look across multiple briefs and projects and drive improvements during development for a consistent experience overall.
  • Working knowledge of marketing automation platforms such as Mailchimp, Acton or others.
  • Flexible, can-do attitude at all times with strong attention to detail.
  • Proven ability to work independently & within a team.
  • Project management experience will be highly regarded.
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