Marketing Associate - Boston or San Diego

  • 24 School St, Boston, MA 02108, USA
  • Employees can work remotely
  • Full-time

Company Description

  • Job Title: Marketing Associate
  • Reports to: Senior Marketing Manager
  • Department: Informa Connect
  • Business Group: Life Sciences
  • Location: Boston or San Diego
  • Years of Expr: 1-2 years

About Informa Connect

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma, and in a number of other specialist markets. 

Job Description

The role is responsible for leading the planning and execution of innovative content marketing campaigns (i.e., email, social, paid) for a portfolio of events and digital media products. You will be a key player in the creation of the strategic plan for the portfolio as a whole, delivering on marketing objectives (i.e., traffic, impressions, attendance). Your role will work closely with the event operations and other content teams to ensure plans at all levels are integrated and delivered to the highest standard, on time, and within budget.

Strategic planning (25%)

  • Creation of marketing strategy and integrated marketing plans, to deliver key marketing and business objectives for the assigned portfolio.
  • Contribute to the creation of the strategic plan for the assigned portfolio, as a whole, by presenting the voice of the audience, presenting data, and helping create the vision for the team

Marketing Promotions Execution (50%)

  • Identify key target audience, manage and segmenting data, identifying gaps, and identifying a data acquisition strategy to support the strategic 1-3 year goals of the portfolio.
  • Execute promotions with the assigned portfolio audience including:
  • Coordinating the design and production of all marketing collateral relating to your brand, events, and products, including web banners/emails, etc.
  • Creating high-performing copy for product promotions.
  • Ensure appropriate online and offline channels are selected to promote the portfolio brand and individual products.
  • Creation and updating of portfolio and event websites with proposition and latest information.
  • Working with key associations and media partners to secure external promotions for events to broaden reach and exposure of events, digital products, and the portfolio brand as a whole. 
  • Generating leads for the delegate sales teams.
  • Work closely with the content marketing team to ensure campaign and content plans are integrated and timelines are adhered to.

Analytics, Insight, and Reporting (20%)

  • Provide your manager with weekly ongoing events and campaign effectiveness reports, and make recommendations to drive continuous improvement, achieve revenue targets, and optimize budget spend.
  • Conduct strategic analysis of a range of performance metrics across physical and digital products, audiences, and marketing channels/tactics to provide strategic insight on the potential future of the portfolio and products within it and improve the ROI of future campaigns.
  • Present to management on portfolio performance across a range of products.

Other (5%)

  • Attends conferences and training as required to support the delivery team.
  • Supports delivery team with digital event delivery as required.
  • Manage ad hoc projects, or communication for additional products outside the portfolio as required by the schedule.
  • Performs other duties as needed.

Qualifications

  • BS/BA required and at least one (1) year of marketing experience
  • Experience in a similar B2B events role is strongly preferred. B2B Digital Marketing experience is a must.
  • Proven analytical skills in reporting data and campaign performance as well as recommending improvements/solutions.
  • Excellent knowledge in digital marketing
  • Strong time management, prioritization, and attention to detail skills.
  • Able to work efficiently and independently in a high pressured matrixed environment that is constantly evolving.
  • Strong copywriting skills and interpersonal skills are highly desirable as both written and oral communication form an integral part of the role.
  • Enjoys working in a team environment and is able to display team spirit.
  • Must have strong leadership skills working across multiple levels of management from mid-level to key stakeholders.
  • Comfortable in an MS Office technical environment and other campaign management tools
  • Ability to travel by ground and air up to 10%

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development  
  • 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
  • Competitive Benefits with 401k match 
  • Paid parental leave 
  • Work with a high quality of specialist products and service  
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
  • ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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