Senior Marketing Executive

  • De Entree 73, 1101 BH Amsterdam, Netherlands
  • Full-time

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa Markets, part Informa plc., creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Job Description

The Role

The Senior Marketing Executive is responsible for leading the marketing of events including B2B lead generation campaigns. The events range from online, to in-person to a combination of both. They are responsible for developing and executing the marketing plans and campaigns for the projects they are are responsible for. 

Job Summary/Responsibilities

Responsible for setting the overall marketing strategy in collaboration with the  Marketing Manager and the respective Brand/Event Directors

  • Engages with and collaborates closely with Brand and Sales functions to build targeted and customer focused event marketing plans
  • Works closely with other internal stakeholders from other regions and supports them in successfully promoting their events to international audiences 
  • Develops marketing plans and campaigns across all channels covering lead generation needs and attendee registration
  • Briefs the digital marketing team and works with them to monitor the timely delivery of the campaign and optimise based on performance
  • Monitors and develops the customer journey across all contact points and contributes in the development of customer personas
  • Understands and manages data plans including data segmentation and data analysis
  • Reviews and signs off marketing budget and investment for their events
  • Develops detailed testing plans and milestones for review and optimisation of the various campaigns

Qualifications

  • The successful candidate will have previous marketing experience ideally in exhibitions, B2B events 
  • Degree/diploma in Marketing/Business Administration or other relevant area preferred
  • Familiar with Marketing Automation tools (Eloqua, Marketo, etc.), project management tools (Asana, smart sheet. etc.)
  • Web analytics knowledge 
  • A team player with good interpersonal and communication skills (both verbal and written)
  • Excellent command of English 
  • Detailed knowledge and understanding of all digital channels and their metrics
  • Extensive experience of developing marketing strategies, marketing plans and campaigns to meet company objectives
  • Experience with campaign optimisation and channel analytics
  • Excellent critical thinking and analytical skills.  Able to analyse, interpret, draw conclusions, and implement solutions on a variety of complex issues 
  • Experience with data segmentation tools and CRM tools, preferably Salesforce

Additional Information

Alongside a competitive salary, Informa also offers the following employee benefits: 

  • Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning and the opportunity for colleagues to earn their Certificate in Exhibition Management (CEM) in-house
  • Informa's colleague Share Incentive Plan matches every share purchased with 2 free shares
  • You are given permission to take 4 days off per year to volunteer with an approved scheme
  • You are entitled to 24 days' paid holiday per year, plus one day's paid holiday for your birthday, extra time given at certain bank holidays,  and the chance to earn a free day's holiday through charity fundraising
  • We offer colleagues net reimbursement for commuting travel. We will reimburse actual costs for public transport
  • The official Social Committee is very active in organising social, wellness, diversity and sustainability initiatives
  • Monthly AMSTAR awards recognise outstanding colleague contributions with a €100 voucher
  • On 5 years of service, you will receive 25% of your gross monthly salary, 10 years = 50% on an increasing scale

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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